Growing national philanthropy: Australia steps forward

Madden, Kym

doi:10.1002/nvsm.275

Cited by 12 publications

(7 citation statements)

References 1 publication

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“…While some NGO staff know that research on past fundraising campaigns can be key for informing future marketing efforts [ 63 ], there is little published research on fundraising for biodiversity conservation to inform the broader community. This gap may be related to the public perception that marketing by NGOs is inappropriately “corporate” [ 64 ] but it may also be because NGOs do not encourage their staff to carry out such research by failing to provide the necessary time, training or incentives.…”

Section: Discussionmentioning

confidence: 99%

Why do people donate to conservation? Insights from a ‘real world’ campaign

et al. 2018

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Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion and anecdotal evidence, with very few quantitative studies in the literature. Here we assessed the behaviour of monetary donors across twenty-five different species-focused conservation campaigns organised by an NGO conservation and environmental society. The Australian Geographic Society (AGS) carried out fundraising campaigns over a five and half year period using an identical methodology in thirty-four of its country-wide network of outlet shops. AGS owns and operates these shops that sell toys and games related to science and nature. We tested how the following factors influenced monetary donations from members of the public:1) campaign duration, 2) appeal and familiarity of species, 3) species geographic distribution relative to the fundraising location, 4) level of income and education of potential donors, 5) age and gender profile of potential donors. Contrary to past research, we found most of these factors did not significantly influence the amount of donations made to each campaign by members of the public. Larger animals did elicit a significantly higher amount donated per transaction than smaller animals, as did shops located in poorer neighbourhoods. Our study findings contrast with past research that has focused largely on hypothetical donations data collected via surveys, and demonstrates the complexity and case-specific nature of relationships between donor characteristics and spending patterns. The study highlights the value of assessing real-world fundraising campaigns, and illustrates how collaboration between academia and NGOs could be used to better tailor fundraising campaigns to maximise donations from individual citizens.

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Section: Discussionmentioning

confidence: 99%

Why do people donate to conservation? Insights from a ‘real world’ campaign

et al. 2018

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“…It also provides a league table of the top fund-raising individuals and company fundraisers. In Australia, fundraising had gained prominence since former Prime Minister John Howard promoted "mutual obligation" and developed policies aimed at growing philanthropy and volunteering (Madden 2006). The Australian drive toward philanthropy legitimizes FebFast and participation in its events.…”

Section: Collective Expectations Of Febfast Participation and The Normentioning

confidence: 99%

Anti-consumption Choices Performed in a Drinking Culture

Cherrier

Gurrieri

2012

Journal of Macromarketing

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This paper explores the normative barriers to anti-consumption practices and highlights that notfor-profit organisations have an important role to play in facilitating the rejection of consumption. The study is based on thirteen phenomenological interviews with individuals who engaged in one month of alcohol abstinence and illustrates three cultural barriers to rejecting alcohol consumption, namely: the collective obligation to participate in entrenched sharing practices, the collective expectation to reciprocate in gift-giving practices of alcoholic commodities and the identification of abstinence as deviant nonconformity. The study also discusses the role of non-profits as change agents within society, emphasizing their ability to mobilise disenfranchised groups, give voice to unpopular causes and facilitate community building that breeds trust and cooperation.

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“…With the rapidly ageing populations of developed countries, governments now understand that tax bases will be significantly reduced in the next thirty years (Madden 2006). Accordingly, nonprofit organizations are moving to expand the role of giving and volunteering because such resource streams are less likely to be cutoff by a government struggling to contain costs.…”

Section: Comparing Two Reasoning Paths For Volunteersmentioning

confidence: 99%

Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers’ Pro-Social Attitudes

Briggs

Peterson

Gregory

2009

Journal of Macromarketing

100

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In addition to currently fueling the nonprofit sector of the economy, volunteering is a key ingredient in community-based or cooperative models of economic exchange, including customer coproduction. The purpose of this study is to develop knowledge about pro-social attitudes of volunteers. Behavioral Reasoning Theory (BRT) provides a framework for understanding how volunteers’ values and reasons for volunteering influence volunteers’ pro-social attitudes. Gender, experience, and age are controlled for in the analysis. Using large-scale survey data from four distinct nonprofit organizations in Australia, structural equation modeling results suggest that the BRT framework is a valuable one for understanding important influencers of volunteers’ pro-social attitudes. In sum, values and reasons that are other-oriented appear to be much more influential than values and reasons for volunteering that are self-focused. Additionally, our results suggest that being a younger volunteer is positively correlated with higher levels of values and reasons for volunteering that are self-focused.

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Growing national philanthropy: Australia steps forward

Cited by 12 publications

References 1 publication

Why do people donate to conservation? Insights from a ‘real world’ campaign

Why do people donate to conservation? Insights from a ‘real world’ campaign

Anti-consumption Choices Performed in a Drinking Culture

Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers’ Pro-Social Attitudes

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