Plant growth and development is significantly influenced by phytohormones – endogenous molecules present naturally in plants. The best known plant hormones are auxins and cytokinins. This study examined the possible effect of externally applied plant hormone analogues (growth regulators): 1-naphthyl acetic acid (NAA) and 6-benzyl aminopurine (BAP) on industrial fibre hemp (Cannabis sativa L., variety Bialobrzeskie). Plants were treated with three different concentrations of NAA (5, 10 and 20 mg/l) and three different concentrations of BAP (10, 25 and 50 mg/l). Morphological and physiological characteristics, such as apical dominance, shoot branching, fibre properties, and flavonoid content were evaluated. The chosen variety of hemp had a significant response to exogenous application of growth regulators, as has been observed with other plant species. Most notably, completely understood and controlled synthetic auxin tretament has a potential to increase the bark fibre yield of hemp.