Growth of the Twitter Presence of Academic Urology Training Programs and Its Catalysis by the COVID-19 Pandemic

Manning, Emily; Calaway, Adam; Dubin, Justin M.; Loeb, Stacy; Sindhani, Mohit; Kutikov, Alexander; Ponsky, Lee; Mishra, Kirtishri; Bukavina, Laura

doi:10.1016/j.eururo.2021.05.002

Cited by 12 publications

(8 citation statements)

References 3 publications

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“…There was a large increase in Twitter and Instagram account creation by urology residency programs from 2019 to 2021, which is consistent with previous literature [ 5 ]. This trend was seen in other specialties such as general surgery, with a threefold increase in Twitter account creation and a nearly sevenfold increase in Instagram account creation when comparing 2020 with 2019 [ 21 ].…”

Section: Discussionsupporting

confidence: 90%

“…This study investigated social media activity by urology residency programs between 2019 and 2021, virtual residency recruitment events during the 2021-2022 AUA Match cycle, and programs’ Doximity rankings. While this study affirms the gaining popularity of social media by urology programs as seen in prior studies [ 3 , 5 , 6 ], this is the first study demonstrating a relationship between a urology residency program’s social media activity and Doximity rankings.…”

Section: Discussionsupporting

confidence: 83%

“…Instagram was reported in 2017 to be the fastest-growing social media platform among urologists [ 4 ]. The use of social media in urology residency programs has significantly increased since 2020, likely as a result of the COVID-19 pandemic [ 5 ]. In 2020 alone, 23 urology programs created Twitter accounts, the largest single-year increase since 2009 [ 5 ].…”

Section: Introductionmentioning

confidence: 99%

“…The use of social media in urology residency programs has significantly increased since 2020, likely as a result of the COVID-19 pandemic [ 5 ]. In 2020 alone, 23 urology programs created Twitter accounts, the largest single-year increase since 2009 [ 5 ]. Both applicants and residency program directors in the 2020-2021 AUA Match cycle found social media useful [ 3 , 6 ].…”

Section: Introductionmentioning

confidence: 99%

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The Utility of Social Media on Urology Residency Doximity Rankings

Leung¹,

Chiang²,

Roseman³

et al. 2022

Cureus

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BackgroundSocial media has been more widely used by urology residency programs since the COVID-19 pandemic. There are no studies on the relationship between Doximity residency ranking and social media usage in urology. ObjectivesIn this study, we aim to investigate the relationship between social media usage and the academic prestige of urology residency programs. MethodsResidency reputation data was acquired from the Doximity Residency Navigator website. Twitter and Instagram activity in 2019 and 2021 was analyzed by collecting data on the total number of posts and followers. Data on residency virtual recruitment was obtained from Twitter and UroResidency website. ResultsBy the end of 2021, 122/139 (87.8%) urology residency programs had a Twitter account and 61/139 (43.9%) had an Instagram account. A significant linear regression was found between Doximity ranking and the number of Twitter followers (p<0.001), Twitter posts (p=0.005), and Instagram followers (p=0.026). Virtual recruitment events were held by 107/139 (77%) programs in 2021. There was a significant linear regression between Doximity rankings and the number of virtual events (p<0.006). ConclusionsSocial media use by urology residency programs has increased since the COVID-19 pandemic. A program's higher Doximity ranking was correlated with the presence of Twitter and Instagram accounts as well as the number of Twitter followers, Twitter posts, and Instagram followers. There was a significant relationship between Doximity rankings and the number of hosted virtual events. Programs should consider increasing social media visibility to potentially improve their Doximity rankings.

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Section: Discussionsupporting

confidence: 90%

Section: Discussionsupporting

confidence: 83%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Utility of Social Media on Urology Residency Doximity Rankings

Leung¹,

Chiang²,

Roseman³

et al. 2022

Cureus

View full text Add to dashboard Cite

show abstract

“…Previous urologic literature has focused on the utilization of Twitter, noting increased activity in a modern timeframe and correlations with academic productivity and program ranking. [5][6][7] With the knowledge that Twitter use by urology departments has increased since the onset of COVD-19, we sought to expand upon these findings by describing the presence of urology programs on additional SM platforms including the four most popular SM platforms (Twitter, Facebook, Instagram, and YouTube).…”

Section: Introductionmentioning

confidence: 99%