Guest editorial: Anticonsumption attitudes

Zavestoski, Stephen

doi:10.1002/mar.10005

Cited by 100 publications

(93 citation statements)

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“…Finally, this study shows that despite some 'anti-promotion' attitudes and resistance to some forms of consumption (Zavestoski, 2002b), voluntary simplicity is not seeking to eschew market interactions. Resistance to one type of consumption takes the form of another, and their practices are more about creating healthier, environmentally-friendlier and more balanced lifestyles for themselves, than seeking to escape the marketplace.…”

mentioning

confidence: 80%

Voluntary simplicity: an exploration of market interactions

Shaw

Moraes

2009

Int J Consumer Studies

109

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mentioning

confidence: 80%

Voluntary simplicity: an exploration of market interactions

Shaw

Moraes

2009

Int J Consumer Studies

109

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“…We suggest that it too should be approached primarily as a form of civic or political participation, raising questions about citizenship and mobilisation. Ethical consumption is in important respects distinctive from anticonsumerist movements (Littler 2005, Zavestoski 2002) such as the voluntary simplicity movement (Cherrier andMurray 2002, Shaw andNewholm 2002) …”

Section: What Is Known As Ethical Consumption In the Uk Bears A Closementioning

confidence: 99%

Globalising the consumer: Doing politics in an ethical register

Clarke

Barnett

Cloke

et al. 2007

Political Geography

175

125

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“…Conventionally consumer research emphases on scrutinizing the aspects which stimulate individuals to consume particular products or brands while, in order to have an intense understanding of consumers and their behavior it is in the same way important to recognize and understand what encourages them to choose not to consume or utilize [37]. Lee et al [7] propose that brand avoidance behavior show when users observe some brand commitments to be mismatched with their wants or needs.…”

Section: Brand Avoidance Motivatorsmentioning

confidence: 99%

Brand Avoidance Motivators Stimulate to Brand Equity in the Mediating Role of Brand Hate: A Case of Smartphone Industry of Pakistan

Abid¹,

Khattak²

2017

J Account Mark

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This study aims to examine the effect of brand avoidance motivators on brand equity. It also probes the mediating effect of brand hate among brand avoidance motivators and brand equity. In order to empirically study the above relationship the questionnaire was presently administered to the sample of 400 smartphone users. The 270 questionnaire were returned back. The received data was subjected to a number of statistical analyses. The finding proposed that brand avoidance motivators i.e., unmet expectations, symbolic congruence and ideological incapability have positive impact on brand equity. The brand hate copiously mediates between brand avoidance motivators and brand equity. The findings have number of implications for marketers and mangers in Islamabad regarding brand avoidance. Generally, this thesis contributes knowledge to the emergent field of anti-consumption research by means of a pioneering impression and an integrative understanding of a less explored realm of brand avoidance. avoidance motivators are very vital for all marketing specialists even for competitor, mostly such type this knowledge can be purposefully used for their brands' positioning as an engaging substitute [7]. Brand avoidance is states as a process where consumers intentionally select to discard any product. Dualistic important thoughts remain adjacent to the learning of brand evasion. One is the anti-constellation that encompasses goods which are excluded by customers [10]. Contrasting to it, low prominence on products or brands in the learning of anti-constellations. The other idea that is very similar to brand evasion is the incompetent conventional [11], which has negative evaluation accredited to an aversion of the poor product performance advertisement. Bryson et al. [12] state brand hate as 'a powerful negative responsive distress to the brand'. In this study avoidance types as identity, moral and experiential avoidance are significant. Identity avoidance happens when consumers evade brands they do not want to be related with. Similarly when companies act negligent it can reason ethical misgiving with its consumers, all these will lead to brand avoidance. Past research proposes that, in case of negative ideological, identity incongruence and unmet expectations of consumers' preoccupied perceptions and feelings concerning the brand that play a vital role in consumers' action-related assessments [13].Consumers reject certain brands, not because of financial pressures, however, because of predominantly unmet expectations, ideological incapability and identity concerns. When consumers observe that the products and concerned brands are not distributing what have been assured, moreover because of brand misbehavior and not meeting expectations, due to symbolic incongruence and ideological incompatibility between themselves and the brand [14], the positive relationship among consumer and brand may turn into negative, wherever consumers merely not want to assistant themselves with those brands and ultimately discard to contai...

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Guest editorial: Anticonsumption attitudes

Cited by 100 publications

References 0 publications

Voluntary simplicity: an exploration of market interactions

Voluntary simplicity: an exploration of market interactions

Globalising the consumer: Doing politics in an ethical register

Brand Avoidance Motivators Stimulate to Brand Equity in the Mediating Role of Brand Hate: A Case of Smartphone Industry of Pakistan

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