Guest editorial: COVID-19 Pandemic and Health Informatics Part 2

Huang, Po-Sen; Paulino, Yvette C.; So, Stuart; Chiu, Dickson K.W.; Ho, Kevin

doi:10.1108/lht-04-2022-447

Cited by 70 publications

(44 citation statements)

References 38 publications

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“…Another important direction of transformation of libraries system is digitalization and automation (Lo et al , 2017; Sun et al , 2022; Lin et al , 2022; Tse et al , 2022; Shahzad and Khan, 2022). This is particularly important as a measure against library lockdowns during the COVID-19 pandemic (Huang et al , 2021, 2022a; Fasae et al , 2021; Guo et al , 2021; Meng et al , 2022; Yu et al , 2022). Khan and Ayesha (2022) studied information management systems for automation in university libraries.…”

Section: Transformation Of Librariesmentioning

confidence: 99%

Editorial: 40th anniversary: contemporary library research

Chiu

2022

LHT

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Section: Transformation Of Librariesmentioning

confidence: 99%

Editorial: 40th anniversary: contemporary library research

Chiu

2022

LHT

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“…Careful application of our findings during and after the COVID-19 pandemic should be noted (Huang et al , 2021). Understanding post-COVID-19 consumer behavior would be essential for reviving the tourism industry, particularly after these lockdowns and service changes worldwide (Yu et al , 2022).…”

Section: Discussionmentioning

confidence: 95%

Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong

Cheung

Chiu

et al. 2022

IDD

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Purpose This study aims to evaluate social media’s communication effectiveness on travel product promotion among college students in Hong Kong. As traveling has become a popular activity, promoting travel products via social network sites (SNSs) has become common. Thus, identifying factors that affect shopping decisions is vital to tourism businesses. While the number of people using social communication tools has increased quickly, social media marketing provides a new strategy for the local travel business to sell and promote their products online. Design/methodology/approach This study adopts the attention, interest, desire and action (AIDA) marketing communication model to explore the influence of Facebook on the marketing of travel products among youngsters. Because Facebook is the most widely used social media platform in Hong Kong, it was selected for this study. An online survey was conducted via Google Form to collect responses from students of different local universities. Findings The findings indicate that our respondents consider purchasing travel products according to brand, discount and customer comments. They generally perceived Facebook advertising as a platform that could deliver various updated travel promotions and discounts, which can be adequately explained based on the AIDA model. However, respondents were unwilling to recommend the travel company to their friends on Facebook, even if they were satisfied with the travel products after purchase. Also, Facebook promotion could positively influence, draw the attention and make travel desire of the customer, but no positive influence to arouse their interest. Originality/value Although there are many studies on the travel industry’s marketing and social media, scant studies have investigated the influence of social media on the promotion of travel products with the AIDA model. In particular, it is crucial to explore what factors can affect young people’s decision-making, their perception of social media advertising and how marketers can make good use of this channel.

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“…They offer features such as human facial, voice, and emotion recognition, including adding human-like personality to their artificial intelligence (AI)-based capabilities to achieve better human-machine interaction. Particularly during the COVID-19 pandemic, robotic applications can save human resources and reduce direct contact to avoid virus transmission (Yu et al, 2022;Huang et al, 2021Huang et al, , 2022.…”

Section: Prefacementioning

confidence: 99%