The term trauma-informed is trending. Google searches for the term traumainformed care have been measurable since at least 2004, with a noticeable uptick since 2011. Google trends also show a disproportionate interest in the United States, perhaps in part because of national efforts from the National Center for Trauma-Informed Care and the National Child Traumatic Stress Network, both funded by the Substance Abuse and Mental Health Services Administration, and other national efforts (Hanson & Lang, 2016). Google also shows more people searching for trauma-informed care, particularly in a few states that include Wisconsin and Oregon, perhaps in part because of the efforts of public health agencies in these states to promote trauma-informed mental health services.This growing awareness of trauma is associated not just with mental health care but with a wide variety of systems, including child welfare services, the criminal justice system, the physical health care system, the military, schools and universities, and society generally (e.g., Trauma Informed Oregon, http://traumainformedoregon.org/). For trauma victims/survivors who for so long have had their experiences denied in so many different settings, trauma-informed systems carry incredible potential for good.However, to protect and nurture that potential, we readers of the Journal of Trauma & Dissociation must work together with our colleagues to critically engage with the devils in the details. As we Journal of Trauma & Dissociation readers know, and numerous scholars have documented so well, cultural awareness of trauma and its effects waxes and wanes (e.g.,