Guest editorial: Socially responsible marketing: a transformative agenda

Kashif, Muhammad; Udunuwara, Maduka

doi:10.1108/apjba-05-2022-566

APJBA

2022

DOI: 10.1108/apjba-05-2022-566

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Guest editorial: Socially responsible marketing: a transformative agenda

Muhammad Kashif

Maduka Udunuwara

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2024

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Business Involvements in Promotion of Sustainable Marketing

Mandal

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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Companies should ensure environmental sustainability and promote sustainable marketing in their business actions. The objective of the study is to analyze environmental sustainability and sustainable marketing and business actions in the promotion of sustainable marketing. The methodology adopted is a conceptual analysis of environmental sustainability, sustainable marketing, and business actions towards promotion of sustainable marketing. Various sustainable marketing principles including consumer-oriented marketing, customer value marketing, innovative marketing, sense-of-mission marketing, and societal marketing are discussed. Companies have roles and responsibilities towards promotion of sustainable marketing. They adopt different initiatives and strategies for promotion of sustainable marketing. The discussions will help academicians and practicing managers understand their roles and responsibilities towards environmental sustainability and sustainable marketing. Companies may incorporate sustainable marketing in their processes to achieve business excellence in the long run.

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Business Involvements in Promotion of Sustainable Marketing

Mandal

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Guest editorial: Socially responsible marketing: a transformative agenda

Cited by 1 publication

References 27 publications

Business Involvements in Promotion of Sustainable Marketing

Business Involvements in Promotion of Sustainable Marketing

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