“…Meantime, the mixed embeddedness approach (Wigren-Kristofersen et al ., 2019), exploring entrepreneurship and entrepreneurial opportunities in the academia within the wider socio-cultural, institutional and regulatory contexts and shapes a holistic understanding of entrepreneurship as something embedded in a “myriad of contexts” (Högberg and Mitchell, 2022), is rarely presented in the literature on academic entrepreneurship in non-Western contexts. But the interplay of agencies (Mosey and Wright, 2007; Kenney and Patton, 2009; Albats et al ., 2018; Balven et al ., 2018; Cunningham and O'Reilly, 2018; Cunningham and Menter, 2020), and formal and informal norms and rules enabling or preventing academic staff from entrepreneurship (Braunerhjelm, 2007; Huyghe and Knockaert, 2015) as well as ecosystems on the macro-level (Hayter et al ., 2018) is required for an understanding of real developments there. For instance, only the mixed embeddedness provides an explanation of a paradox of a moderate entrepreneurial activity in Russia, having an outstanding level of human capital, compared with established and developing market economies (Szerb and Trumbull, 2018, Figure 5).…”