This article was stimulated by the omission of the term guidance from the new name of the professional association of American counselors. Was this merely a sign of preference in terminology or did it constitute a repudiation of the concept of guidance itself? After differentiating the descriptive term and the programmatic concept of guidance, the writer identifies American school guidance as a constellation of integrated services (counseling, appraisal, information, etc.). The fact, that guidance was primarily associated with the school system is inconsequential. As a multiple service model of helping it is equally applicable in other settings. Community mental health providers -clinicians, social workers, and community counselors -warn against one-sided approaches and advocate multiple service care delivery. The final section of the article reviews the gradual development of guidance services since World War II to their present form. There is no valid argument to support the opinion that AACD, by its name change, did repudiate the programmatic concept of guidance as a model of multi-service care delivery. No doubt, the term guidance will be retained in American schools. Counselors working in other settings may want to acquire a new term for an integrated, multi-service model of helping.As is well known, the professional association of American counselors changed its name in