Guidelines for the advertising of services

George, William R.; Berry, Leonard L.

doi:10.1016/0007-6813(81)90056-2

Cited by 195 publications

(126 citation statements)

References 3 publications

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“…Kuenzel and Katsaris (2009) summarise post-visit behaviour into two dimension namely, intention to return (purchase intention/loyalty) and recommendation through word-of-mouth (WOM). The importance of WOM communication in service sector is documented in several studies (Davis et al 1978;Day, 1980;George & Berry, 1981;Hartline & Jones, 1996;Zeithaml et al 1993).…”

Section: Destination Image and Behavioural Intentionsmentioning

confidence: 99%

Tourists’ Evaluations of Destination Image and Future Behavioural Intention: The Case of Malaysia

Mohamad¹,

Abdullah²,

Mokhlis³

2012

JMS

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The competitive situation and greater challenges within the tourism industry worldwide entail a better understanding of destination image and destination loyalty (future behavioural intention) to achieve Malaysia's apiration to retain its international reputation as one of the most desirable destinations in Asia and become a developed country in year 2020. The objectives of this study are to ascertain the perception of foreign tourists of Malaysia as a travel destination and determine the predicting factors that influence the formation of tourists' future behavioural intention. Therefore, this study examines the relationship between destination image and future behavioural intentions of foreign tourists to Malaysia. A quantitative methodology, using responses given by 1007 foreign tourists, was employed in the analysis. A multiple regression analysis was carried out in order to examine the relationship among the variables. The findings indicate that perceptions of Malaysia's attractions, accessibility and available package, heritage attraction and natural attraction are significant predictors of foreign tourists' intentions to revisit and their willingness to recommend the destination. The marketing implications of the study findings are discussed.

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Section: Destination Image and Behavioural Intentionsmentioning

confidence: 99%

Tourists’ Evaluations of Destination Image and Future Behavioural Intention: The Case of Malaysia

Mohamad¹,

Abdullah²,

Mokhlis³

2012

JMS

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“…A educação é essencialmente intangível, pois não pode ser tocada, facilmente definida, formulada ou entendida mentalmente. Ou seja, um tipo de serviço de difícil tangibilização, com o qual consumidores de forma geral, e o público de serviços educacionais em particular, encontram grande dificuldade na sua avaliação, ocasionando uma busca de opiniões de terceiros que tenham tido pelo menos uma experiência prévia com aquele serviço, o chamado boca-a-boca (GEORGE;BERRY, 1981).…”

Section: Referencial Teóricounclassified

Print Advertising of Educational Services: an investigation on the impact of the pictures facilities and testimonial about attitudes

Ayrosa¹,

Facó²

2010

RBGN

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“…Kowalkowski 2008a). Previous research has emphasized that making services tangible deserves special attention when visualizing their value (Berry and Clark 1986;Berry and Parasuraman 1991;George and Berry 1981). In studies of service advertising, it has been found that service marketers provide more factual information, or performance cues, than are provided for products and that, as offerings become more intangible, this tendency is emphasized (Grove et al 1995;Tripp 1997).…”

Section: Visualization Strategies and The Intangible Nature Of Pssmentioning

confidence: 99%

Value Visualization Strategies for PSS Development

Kowalkowski

Kindström

2009

Introduction to Product/Service-System Design

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Guidelines for the advertising of services

Cited by 195 publications

References 3 publications

Tourists’ Evaluations of Destination Image and Future Behavioural Intention: The Case of Malaysia

Tourists’ Evaluations of Destination Image and Future Behavioural Intention: The Case of Malaysia

Print Advertising of Educational Services: an investigation on the impact of the pictures facilities and testimonial about attitudes

Value Visualization Strategies for PSS Development

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