Along with the implementation of provisions related to the regional-owned company in Bogor City Government, Regional Company ABC (the Company) took the initiative to design a precise and measurable performance measurement system. This study aims to manifest and portray the Company's vision, mission, and motto into strategic objectives, to determine key performance indicators, and to design a performance evaluation system based on Balanced Scorecard (BSC). Data were collected by structured questionnaires, interviews, and Focus Group Discussion (FGD) to the directors and structural management as respondents based on non-random sampling methods. The strategic analysis (i.e., SWOT matrix, external-internal matrix, QSPM) was employed to assess operational excellence, business growth, and customer loyalty as the company's strategic objectives. As a result, we found fourteen performance indicators for the Company based on the BSC. The indicator targets were in line with the Company's Budget Plan and the provisions of the Board of Directors. The design of this assessment system was then outlined in the form of an evaluation working paper as guidelines for the Company in running its business.