2022
DOI: 10.1111/jasp.12911
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Guilt by association, change by individuation: Examining the role of guilt and efficacy in mitigating collective risks

Abstract: Research assessing the persuasiveness of guilt has generally focused on appeals made to larger groups (collective guilt) or to individuals (personal guilt). However, a direct comparison of the two messaging strategies is crucial to discerning effective methods of behavior change in the context of risks to wellbeing where issue responsibility lies with the community at large and the burden of action to create measurable change is also shared. Furthermore, although efficacy messaging has been widely used to impr… Show more

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Cited by 5 publications
(2 citation statements)
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“…Environmental self-efficacy has often been found to be a predictor of pro-environmental intentions and behavior (e.g., Huang, 2016;Jugert et al, 2016;Li et al, 2023;Stenberdt and Makransky, 2023). To date, research into the relationship between environmental self-efficacy and eco-guilt or eco-shame has been relatively limited (Wonneberger, 2018;Suresh and Walter, 2022). Our study shows that eco-guilt and self-efficacy are closely connected in relation to the everyday cognitions and actions of consumers, particularly those with high levels of environmental concern (high EC) and less so for consumers who are somewhat concerned about the environment (medium EC).…”
Section: Discussionmentioning
confidence: 99%
“…Environmental self-efficacy has often been found to be a predictor of pro-environmental intentions and behavior (e.g., Huang, 2016;Jugert et al, 2016;Li et al, 2023;Stenberdt and Makransky, 2023). To date, research into the relationship between environmental self-efficacy and eco-guilt or eco-shame has been relatively limited (Wonneberger, 2018;Suresh and Walter, 2022). Our study shows that eco-guilt and self-efficacy are closely connected in relation to the everyday cognitions and actions of consumers, particularly those with high levels of environmental concern (high EC) and less so for consumers who are somewhat concerned about the environment (medium EC).…”
Section: Discussionmentioning
confidence: 99%
“…Guilt, like most emotions associated with climate anxiety can, under specific circumstances, encourage climate action (Mallett, 2012 ; Whitmarsh et al, 2022 ). However, the collective (rather than personal) guilt that climate change can trigger in members of high-carbon emitting societies often does not offer a clear path to re-align this behavior, given the societal and structural boundaries (Suresh and Walter, 2022 ; Yacek, 2022 ). As scientists, communicators, or even leaders of the climate movement, climate professionals are likely to feel an expectation to lead by example when it comes to their own lifestyle choices (Gunster et al, 2018 ).…”
Section: Why Climate Change Professionals Are Strugglingmentioning
confidence: 99%