The olefin cross-metathesis (CM) reaction is used extensively in organic chemistry and represents a powerful method for the selective synthesis of differentially substituted alkene products. Surprisingly, efforts to integrate this remarkable process into strategies for aromatic and heteroaromatic construction have not been reported. Such structures represent key elements of the majority of small molecule drug compounds; methods for the controlled preparation of highly substituted derivatives are essential to medicinal chemistry. Here we show that the olefin CM reaction, in combination with an acid cocatalyst or subsequent Heck arylation, provides a concise and flexible entry to 2,5-di-or 2,3,5-tri-substituted furans. These cascade processes portend further opportunities for the regiocontrolled preparation of other highly substituted aromatic and heteroaromatic classes.catalysis | cembranolide | Heck reaction R uthenium catalyzed olefin metathesis has become a remarkably powerful tool for organic chemistry (1-5). In recent years, the potential of ring-closing olefin metathesis (RCM) as a key step for the preparation of aromatic and heteroaromatic compounds has begun to be realized (6-8). Studies from our own laboratory have delineated versatile RCM-based protocols for the regiodefined synthesis of pyridines, pyridazines, furans, and pyrroles (9-15). Despite the evident potential of these methods it is notable that any RCM-based approach is reliant upon the a priori construction of a suitable precursor, which necessarily detracts from synthetic convergency and flexibility. A related approach involves the use of olefin cross-metathesis (CM) as a key step. Here both fragment coupling and strategic C=C bond formation are unified and, as such, potentially greater efficiencies are afforded. Despite this potential, and presumably due to perceived problems associated with double bond geometry, olefin CM-based methodologies for aromatic and heteroaromatic construction have not, to the best of our knowledge, been disclosed. Herein we report the successful implementation of this concept in terms of a versatile and direct entry to disubstituted and trisubstituted furans. It is likely that these studies will set the stage for the development of general olefin CM-based entries to other aromatic and heteroaromatic classes of varying ring sizes (Scheme 1, top).Substituted furans are prevalent in natural products and pharmaceuticals and also represent useful intermediates in synthesis. Convergent de novo approaches to furans that embody high levels of flexibility and predictable regiocontrol are of particular value yet are relatively uncommon (16)(17)(18)(19)(20)(21)(22). Specifically, methods that employ simple starting materials, enable facile substituent introduction, and are concise are likely to be of significance to both medicinal chemistry and total synthesis. Our approach to furans relies upon the intermediacy of trans-γ-hydroxyenones 3 that are accessible via the established olefin CM of readily available allylic alcohol...