Electrocatalytic hydrogen evolution reaction (eHER) is crucial in addressing the growing global energy demand. Although nickel‐pincer‐based molecular complexes, varying in donor atoms, were studied previously for eHER, the impact of variations in the substituents attached to the donor atoms was not investigated. Herein, three air‐stable R1PN3PR2‐based NiII–pincer complexes [R1=R2=Ph2 (7); R1=R2=tBu2 (9); R1=tBu2, R2=Ph2 (10)], varying solely in P‐substituents, were studied in acetonitrile. While the redox potentials for NiII/I and NiI/0 couples underwent anodic shifts by ~100 mV upon progressively substituting tert‐butyl by phenyl groups on each P‐atom, the corresponding eHER reactivity with organic acids (acetic acid, p‐toluenesulfonic acid and trifluoromethanesulfonic acid) of different strengths followed different trends; likely influenced by the pKa of intermediate metal‐hydride (M–H) species [pKa(M–H9)>pKa(M–H10)>pKa(M–H7)]. Depending on the acid strength, different oxidation states of the metal were activated to promote eHER. The catalytic rates for 9, 10, and 7 were calculated to be 85 s−1, 77 s−1 and 95 s−1 with Faradaic efficiencies of 88.5±2 %, 66.1±1.4 %, and 91.7±1.5 % respectively, in acetic acid. Electrochemical data supported by theoretical results reinforce a significant electronic influence of the anchoring P‐substituents on the activity of these complexes.