Habit and hedonic motivation are the strongest influences in mobile learning behaviours among higher education students in Malaysia

Abstract

Mobile learning has become a common experience in higher education and in the professional workforce. However, the readiness of accounting students to engage in such learning appears to be weaker than in other disciplines. Therefore, this study set out to identify the factors affecting accounting students’ behavioural intention (BI) to accept mobile learning. The participants of this study were 358 accounting students of public universities in Malaysia. The study was anchored in the unified theory of acceptance and use of technology 2 (UTAUT2) (Venkatesh, Thong & Xu, 2012), which has been employed by researchers in various research areas such as mobile payments, e-learning, mobile banking, and online shopping. The study revealed that habits have the most influence on accounting students’ intention to adopt mobile learning through an investigation of technology acceptance in the domain of mobile learning. From the perspective of universities, the study posits that consistent usage of mobile learning could be encouraged through processes to nurture students’ habits when using mobile learning system as a tool to complete tasks. Findings provide a reference for the future UTAUT2 and mobile learning related studies.

Factors Affecting the Acceptance of Blended Learning in Medical Education: Application of UTAUT2 Model

“…According to another finding of this study, HB had a significant influence on actual usage and behavioral intention to use BL. This was in line with the research of Tarhni (2017) (27) and Moorthy et al (2017) (32). Venkatesh et al (2012) (25) revealed that routine use of a technology plays an important role in its adoption.…”

“…SI is defined as "the degree to which an individual perceives that important others (such as peers and faculty members) believe he or she should use the modern system or new approach in learning" (21). Several studies have shown that SI has a significant influence on the behavioral intention of adopting a system (17,31,32). H3: SI will have a significant influence on students' behavioral intention to use BL…”

“…FC expresses "the learner's insights into the existence of technological and organizational infrastructure and equipment to support the use of a system" (32). In this regard, Sattari et al (2017) showed that FC had a significant effect on behavioral intention and the use of the e-learning system (33).…”

“…This construct is defined as "the user pleasure of using a system" (25). According to studies, the HM is one of the important factors in predicting the intention to use e-learning and mobile learning (31,32).…”

“…A person's favorable experiences in using a system automatically lead to a positive belief in the person (34,35). Some studies have shown that habit has a positive influence on behavioral intention (24,31,32).…”