Habit, identity, and repetitive action: A prospective study of binge‐drinking in UK students

Abstract

Identity and habit are conceptually discrete and impact differently on binge-drinking. Findings have implications for habit theory and measurement. Recommendations for student alcohol consumption reduction initiatives are offered.

Users of different travel modes differ in journey satisfaction and habit strength but not environmental worldviews: A large-scale survey of drivers, walkers, bicyclists and bus users commuting to a UK university

“…Habit strength for each respondent's main mode of travel was measured using the 12-item Self-report Habit Index (SRHI: Verplanken & Orbell, 2003), and focused on journeys to the university workplace. It has been suggested that the SRHI may be biased by including a measure of identity (Gardner, de Bruijn, & Lally, 2011), which may influence habit strength; especially for bicyclists with strong group identity (Daley & Rissel, 2011). Mean habit strength scores are thus calculated without the measure of identity, and showed good internal reliability in our sample (α = .83).…”

“…Some research suggests that active mode users require less cognitive effort than car or bus use (Gatersleben & Uzzell, 2007), which may reflect the automaticity of habits (Verplanken & Orbell, 2003). Bicyclists are recognised as a group who have a strong sense of identity linked to their behaviour (Daley & Rissel, 2011), and the measure of habit included a measure of identity that may influence results (Gardner, de Bruijn, & Lally, 2011). However, after excluding the identity item from the habit measure, active mode users still showed significantly stronger habit strength than car or bus users.…”

Health behaviour change theory meets falls prevention: Feasibility of a habit-based balance and strength exercise intervention for older adults

“…In particular, our quantitative results suggest that behaviour change strategies such as selfmonitoring, action planning (Fleig, Pomp, Parschau, et al, 2013;Fleig, Pomp, Schwarzer, & Lippke, 2013;Orbell &Verplanken., 2010, study 3;Judah et al, 2013), and habit formation (i.e., prompt rehearsal and repetition of behaviour in the same context; Gardner, Sheals, Wardle, & McGowan, 2014) are instrumental to promote automaticity and exercise-related self-identity. With repeated rehearsal of balance and strength exercises, participants also seemed to integrate these routines into their self-concept (Gardner, de Bruijn, & Lally, 2012).…”

The case of wine: understanding Chinese gift-giving behavior

“…The Theory of Planned Behavior (TPB) (Ajzen 1991) has been widely utilized to understand highinvolvement decision-making and complex social behaviors (Gardner et al 2012). The TPB analyzes how attitudes toward behavior, subjective norms (SNs) (perceived social pressure from important referents to perform or not) and perceived behavior control (PBC) (perceived ease/difficulty to perform), accounted for the formation of purchase intentions as a proxy of behavior (Ajzen 1991).…”