“…The intention to eat healthy has a long investigative history with a myriad of underpinnings, such as biological needs (Gibson, 2006; Osman & Nelson, 2019), individualisation of health (Hakola & Tolvhed, 2018; Pelters & Wijma, 2016), household situations (Darmon & Warde, 2019), resources (French, Tangney, Crane, Wang, & Appelhans, 2019; Sproesser, Klusmann, Schupp, & Renner, 2015), access to stores (Cummins & Macintyre, 2006), skills (Wolfson, Leung, & Richardson, 2020), choice and retail restructuring (Elms, Kervenoael, & Hallsworth, 2016), manufacturing process, traceability, labelling and regulation (Hawkes et al, 2015; Thanem, 2009; Turnwald & Crum, 2019), and marketing promotion and communication (Festila & Chrysochou, 2018; Wang, Liaukonyte, & Kaiser, 2018). Indeed, healthy eating research stresses many factors, with most leveraging cases of specific Western consumers (e.g., seniors, teenagers, individuals with allergies or particular medical conditions, etc.…”