Intellectual Property at the Edge 2014
DOI: 10.1017/cbo9781139524070.004
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Haelan Laboratories v.Topps Chewing Gum: Publicity as a legal right

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Cited by 4 publications
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“…The protection of celebrity endorsement in the United States has taken a different evolutionary path. The principle which seems to underlie the approach taken in the US is to prevent the undue enrichment of the person using a celebrity's right, regardless of whether that use damages that celebrity's 'goodwill' (Dogan 2014). 9…”
Section: 'Right In Publicity' In the United Statesmentioning
confidence: 99%
“…The protection of celebrity endorsement in the United States has taken a different evolutionary path. The principle which seems to underlie the approach taken in the US is to prevent the undue enrichment of the person using a celebrity's right, regardless of whether that use damages that celebrity's 'goodwill' (Dogan 2014). 9…”
Section: 'Right In Publicity' In the United Statesmentioning
confidence: 99%