Halal Awareness and Halal Traceability: Muslim Consumers’ and Entrepreneurs’ Perspectives

Abstract

The objective of this paper is to analyse the role of halal awareness, employing variables that can be both influential (determinant) and influenced (output). The study examines two perspectives, namely those from consumers and business actors. From a consumer perspective, this relates to the influence of halal awareness on the intention to purchase a halal product. Meanwhile, from the perspective of business actors, it considers how halal awareness affects the halal traceability of products. Halal traceability is also analysed from the consumers’ perspective as a moderating variable in the relationship between halal awareness and consumer purchase intentions. Questionnaires were distributed online and data were collected from 176 consumers and 95 entrepreneurs. SEM-PLS was then applied to analyse the data. The results show that halal awareness influences the consumers’ purchase intention and the halal traceability of the business actors. While the consumers’ halal awareness was determined by knowledge and halal certification. In contrast, religiosity has an insignificant influence on the consumers’ halal awareness. Meanwhile, the halal awareness of the business actors was influenced by knowledge, halal certification and religiosity. Halal traceability failed to moderate the relationship between halal awareness and consumer purchase intentions.

The Relationship Between Human Capital, Halalpreneurs’ Desire, and Halal Awareness: Empirical Evidence from Indonesia’s Micro-Entrepreneurs

“…Religiosity and halal awareness positively affect the purchase intention of halal food (Karimah & Darwanto, 2021;Mutmainah, 2018). The same result was also found by Jannah and Al-Banna (2021), that halal awareness affects consumer purchase intention and halal traceability. The level of literacy regarding halal awareness needs to be increased.…”

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge

“…Specifically, this work explores the mediating effects of green brand image, green satisfaction and green trust as well as the moderating effect of information and knowledge in the greenwash–green brand equity relationship. The literature has seen information and knowledge acting through an antecedent (Jannah & Al‐Banna, 2021), either in a mediating role (Sharma & Kushwaha, 2019), or a moderating role (Nguyen et al, 2019) in (green) purchase intention research, yet not in a moderating role in green brand equity literature. This work validates this role in the relationship between greenwash and green brand equity.…”

“…The importance of knowledge and memory to customer decision‐making has been well‐documented (Del Missier et al, 2013; Lynch & Zauberman, 2007). Several studies regard information and knowledge as an antecedent (Jannah & Al‐Banna, 2021), either in a mediating role (Sharma & Kushwaha, 2019), or a moderating role (Nguyen et al, 2019) in (green) purchase intention research. However, no research to date investigates its moderating role in the greenwash–green brand equity relationship.…”

Faktor-Faktor Yang Memengaruhi Halal Awareness Pelaku Usaha Pangan Di Pulau Madura

“…Berdasarkan penelitian (Yunus et al, 2014) dan (Aziz & Chok, 2012) halal awareness seorang Muslim berpengarh terhadap minat beli konsumen pada suatu produk. Sejalan dengan pernyataan tersebut, menurut (Jannah & Al-banna, 2021)…”