Halal Marketing and Financial Performance: Study in Cosmetic Companies in Indonesia

Pratisti, Cahyani; Maryati, Sri

doi:10.24002/kinerja.v23i1.2123

Cited by 4 publications

(2 citation statements)

References 5 publications

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“…Muslim women today are more conscious about their self-image and social identity when it comes to fashion choice. Recently, Muslim women actively assert their visible Muslim identity in the public sphere through their fashion choice (Pratisti and Maryati, 2019; Williams and Kamaludeen, 2017). Fashion consciousness is one of the most important factors influencing consumer purchasing decisions, particularly when it comes to clothing (Hassan and Harun, 2016).…”

Section: Discussionmentioning

confidence: 99%

Thematic analysis of hijab fashion from Muslim clothing retailers perspective

Hassan

Ara

2021

JIMA

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Purpose The desire to find a new look of expressing the Muslim identity in society has led to a renewal of Muslim women’s interest in fashion. This allows fashion players to make trendy clothing and expand their business to meet the rising needs of Muslim women. Thus, this study aims to explore the concept of hijab fashion from the perspective of Islamic clothing retailers in Malaysia. Design/methodology/approach Data for this study were collected qualitatively using semi-structured interviews and analysed using a deductive thematic analysis. Findings This exploratory study describes hijab fashion as a representation of clothing for ideal contemporary Muslim women that enhances the beauty in Islamic outfits from the perspective of Islamic clothing retailers. Hijab fashion has emerged as a modern form of the modest dress code in accordance with Islamic guidelines representing the hijaber identity. It is not just a veil to cover the awrah but also represents the impression of fashionableness and modernity, reflecting the self-image, trendy style and personality representing the true ideal Muslim women, who are known as Muslimah. Research limitations/implications The sample and findings are based exclusively on the perception of retailers directly involved in Malaysia’s Islamic fashion business. Practical implications The findings from this study benefit the fashion retailers, Islamic fashion industry players and policymakers by highlighting the importance of providing appropriate products and services concerning the growth of Muslim consumer market and their spending behaviour. Originality/value The findings offer a new perspective on the nature of the phenomenon of hijaber fashion as a symbol of the modern Muslim woman from the viewpoint of Islamic fashion practitioners.

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Section: Discussionmentioning

confidence: 99%

Thematic analysis of hijab fashion from Muslim clothing retailers perspective

Hassan

Ara

2021

JIMA

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“…Nordin et al (2016) stated that halal certificate would improve the company's financial performance as the certification process requires the most ultimate level of quality standards. Conversely, findings of Pratisti and Maryati (2019) found that halal certification for the commercial industry did not have a significant impact on financial performance. In line with the study, Yunos et al (2014) stated that although the halal label increases consumer confidence, its effect on the company's financial performance remains unknown.…”

Section: Introductionmentioning

confidence: 85%

Factors affecting intention to adopt halal practices: case study of Indonesian small and medium enterprises

Silalahi¹,

Fachrurazi

Fahham³

2021

JIMA

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Purpose This study aims to investigate the effect of religiosity, government support, consumer demand, the expectation for higher revenue and competition intensity on Indonesian small and medium-sized enterprises’ (SMEs) intention to adopt halal practices. Design/methodology/approach This study used a quantitative approach and surveyed 228 SME owners through electronic media and direct contact. The study then applied the structural equation modeling to evaluate the relationship between constructs. This study also conducted some modifications on the hypotheses structured to obtain the best model. Findings This study found that religiosity, government support and expectation for higher revenue have positive and significant effects on SMEs’ intention to adopt halal practices; conversely, consumer demand and competition intensity do not have significant effects. Originality/value While in Indonesia, many studies have been conducted on consumers as subjects concerning halal awareness and they revealed a positive effect on the intention to consume the products, still, to the best of the authors’ knowledge, there are no studies targeting producers, especially SMEs, as the research subjects. This study had fulfilled some gaps on contributing factors that encourage the adoption of halal practices on the producers’ side, especially on SMEs. Therefore, this study provided insights into how to bridge the producers’ and consumers’ interests regarding halal fulfillment. The findings also provided input on the policy formulation at the early stage of halal policy implementation.

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