In this work, we report a selenium-directed orthovinylation of benzyl selenide using a Ru(II) catalyst. This novel reaction methodology utilizes selenium as a directing group for C− H activation and tolerates a range of substitutions on both benzyl selenide and different types of vinyls. Incorporation of the directing group is significantly easy and one-pot, and it is a commonly known laboratory reagent. Through this, an effective synthetic methodology has been established for the synthesis of organoselenium while using selenium as a directing group. Moreover, to the best of our knowledge, this is the first report on benzyl selenide functionalization.