Halkla İlişkiler Modellemesinde İki Yönlü Simetrik Model İle İki Yönlü Asimetrik Model Arasındaki Uygulama Farklılıkları

Abstract

The two-way asymmetric model, which has been used frequently since the 1900s, is basically based on a mutual but unstable communication. The aim of the two-way asymmetric model is to implement persuasion strategies based on scientific data, to persuade the target audience. The two-way symmetrical model is the most ideal model of public relations. It is essential to provide mutual understanding in two-way symmetric model, to establish two-way communication and to create a balance between the parties. In this model, sometimes the target group can sometimes be the party that manages the corporate communication. In this study, the definitions of the two models and their counterparts in the literature are compared and compared with the application, and there are various propositions about which model is more favorable.