Halo Effect in Trust

Natarajan, R.

doi:10.2139/ssrn.1137885

Cited by 1 publication

(2 citation statements)

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“…Previous studies (e.g., Lee, Han, & Nayga, 2014;Natarajan, 2009;Palmer & Feldman, 2005) found that it arises when raters, customers, and students are influenced by a good impression. Overgeneralization is another type of cognitive bias that may occur when a person generalizes feelings and thoughts about a person or groups, issues, or situations, based on a single example or one set of positive or negative experiences.…”

Section: Positive Perceptionmentioning

confidence: 98%

“…As a cognitive bias, the halo effect occurs when people rate a person's performance, personality traits, or specific behaviors based on their overall or previous good impressions or judgments about the person. Previous studies (e.g., Lee, Han, & Nayga, ; Natarajan, ; Palmer & Feldman, ) found that it arises when raters, customers, and students are influenced by a good impression. Overgeneralization is another type of cognitive bias that may occur when a person generalizes feelings and thoughts about a person or groups, issues, or situations, based on a single example or one set of positive or negative experiences.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 98%

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The influence of media, positive perception, and identification on survey‐based measures of corruption

Park

Lee

2017

Business Ethics: A European Review

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This study examines the influence of some suspected sources of bias on perceptions of public sector corruption. These sources include dependence on two types of media as information sources about corruption: traditional and social media, positive perception of public employees, and social identification with public employees. Data were collected through a face‐to‐face survey of the general public in South Korea. The sample comprised 472 respondents evenly dispersed across the country. Through regression analysis, we found that dependence on traditional media—but not social media—significantly increased the perceived level of corruption. However, positive perceptions of and social identification with public employees were negatively associated with it, showing that these factors may skew respondents' perceptions of corruption. The results have implications for practitioners and researchers who design, implement, or evaluate anti‐corruption policies, suggesting the need for caution when making use of survey results.

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Section: Positive Perceptionmentioning

confidence: 98%

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 98%