“…By definition, family businesses are fully owned and managed by members of the founding family with a clear intention to pass on the business onto their children (Aronoff & Ward, 2011;Chrisman et al, 2005Chrisman et al, , 2015Chua et al, 1999). We opted to examine family businesses because, on the one hand, they are strongly attached to their contexts of belonging (Baù et al, 2019;Floris, Dettori, et al, 2020a, 2020bRondi et al, 2018), and, on the other, their EO depends on the family's embeddedness (Aldrich et al, 2021;Aldrich & Cliff, 2003;Hahn et al, 2021;Mari et al, 2016). Beyond that, many studies have shown that family businesses possess a constellation of rules, norms (Aldrich & Cliff, 2003) and values (Binz- Astrachan et al, 2018) that stem from the owning family and strongly characterise the current business and influence their EO (Aldrich & Cliff, 2003;Pittino et al, 2017Pittino et al, , 2018.…”