“…Under rather unfavourable spatial conditions, effective promotion by local politicians and public sector organisations is necessary to encourage motivated people to get involved in voluntary work (Simonson, Vogel & Tesch-Römer, 2016). Especially in an ageing rural society, local authorities must continue to activate the potential for participation and should offer further support -e.g., through contact points in local administrations, neighbourhood offices, senior citizens' offices or open advice centres (Bogumil, Gerber & Schicketanz, 2013; Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, 2017). In sum, both politicians and public sector organisations need to develop capabilities and competencies to engage in the joint production, management and governance of services (Schlappa, 2017).…”