Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies

Mangiò, Federico; Andreini, Daniela; Pedeliento, Giuseppe

doi:10.1007/s43039-020-00017-2

Cited by 5 publications

(3 citation statements)

References 85 publications

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“…A structured questionnaire developed using Google Module was shared among forty-one Facebook’s groups identified selecting thematic pages related to food and PDO/PGI products. The use of social networks for data collection is becoming mainstream in studies evaluating consumers’ adoption intentions of emerging technologies (Mangiò et al, 2020 ). Data were collected over 3 weeks in the second mid of August 2020.…”

Section: Methodsmentioning

confidence: 99%

The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese

et al. 2021

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The purpose of this paper is to explore how the use of virtual tours may represent a lever to improve customers’ intention to buy food products and/or visit places where products are manufactured. Emerging virtual reality and augmented reality can allow people to interact with products and places where products are produced even from very distant places, with a positive impact on their purchase intentions. Applying the theory of planned behaviour, this study focuses on the Parmigiano Reggiano cheese, one of the most exported Italian foods. A sample of consumers was surveyed online to explore the role of virtually visiting the food production place on consumers’ intention to physically visit the production place and on their intention to buy the food. The empirical results deriving from a structural equation model developed on 399 completed and valid questionnaires indicate that the opportunity to experience products through virtual tours positively influences consumer behaviours. Young males show the highest intention to physically visit the food production place and to buy the cheese. Findings provide new insights for the emerging literature on the use of virtual reality to experience products through virtual interaction and the impact that interactive technologies have on consumer purchase intentions. Local areas can use virtual tours to improve food tourism and stimulate food product sales. To our knowledge, this paper represents one of the first empirical endeavours aimed at exploring the impact of virtual tours on consumers’ buying and visiting intentions when a food product and a dairy are concerned.

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Section: Methodsmentioning

confidence: 99%

The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese

et al. 2021

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“…Privacy concerns connect with the users’ dread that their personal information and data can be revealed to unauthorized parties. 28 In contrast, security concerns are connected with a person’s impression of how significant and satisfactory existing technical and lawful defensive measures guarantee uprightness, reliability of individual information, and confidentiality. 29 Privacy protection doesn’t ensure security protection, and vice versa.…”

Section: Literature Reviewmentioning

confidence: 99%

Privacy enhancing technology adoption and its impact on SMEs’ performance

Hasani

Rezania

Levallet

et al. 2023

International Journal of Engineering Business Management

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As society places greater emphasis on information privacy and data protection, organizations are increasingly adopting Privacy Enhancing Technologies (PETs) to safeguard the personal information of their stakeholders. This trend is fueled by growing consumer awareness and the introduction of government regulations aimed at protecting personal data. By implementing PETs, organizations can ensure compliance with privacy regulations and establish trust with their customers. This study aims to deepen the understanding of the determinants of Privacy Enhancing Technology (PET) adoption in small and medium-sized enterprises (SMEs) and its impact on their performance. It focuses on the technology-organization-environment (TOE) model, managerial readiness, firm size, industry sector, and intent to adopt PETs as potential drivers of PET adoption. By using a large-scale survey of 202 Canadian SMEs, the study evaluates the mediating role of intent in the relationship between the TOE model, managerial readiness, and market performance. The results of this study contribute to the growing body of research on PET adoption in SMEs and provide insights for organizations and managers to effectively adopt PETs. The results of this study indicate that technological, environmental, organizational, and managerial readiness have a positive effect on the intention to adopt PETs. Additionally, the intention to adopt PETs was found to have a positive relationship with firm performance. The findings also reveal that the intention to adopt PETs fully mediates the relationship between the four dimensions of readiness and firm performance. These findings highlight the important role that readiness and intention play in the adoption of PETs and its impact on firm performance. This study also found that firm size moderates the relationship between technological and organizational readiness with intention to adopt PETs, as well as the relationship between environmental and managerial readiness with intention to adopt PETs. The study identified the top five factors affecting PET adoption as cybersecurity awareness, perceived cost of adoption, ease of use, perceived benefits, and IT infrastructure. The findings suggest that technological readiness is the most influential of the four dimensions, followed by organizational, environmental, and managerial factors. This study presents crucial considerations for SMEs to evaluate when deciding on the use of PET technologies, as it pertains to practitioners.

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“…This was confirmed by the qualitative study, which also offered new concepts to consider like fear of investigations and reduced accessibility of websites. Additional research on PETs in general found that besides privacy concerns, security concerns with regards to the used PET also play a crucial role in the adoption of PETs [36].…”

Section: Privacy Concerns Towards Privacy Enhancing Toolsmentioning

confidence: 99%

“All apps do this”: Comparing Privacy Concerns Towards Privacy Tools and Non-Privacy Tools for Social Media Content

Bracamonte

Pape

Loebner

2022

PoPETs

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Users report that they have regretted accidentally sharing personal information on social media. There have been proposals to help protect the privacy of these users, by providing tools which analyze text or images and detect personal information or privacy disclosure with the objective to alert the user of a privacy risk and transform the content. However, these proposals rely on having access to users’ data and users have reported that they have privacy concerns about the tools themselves. In this study, we investigate whether these privacy concerns are unique to privacy tools or whether they are comparable to privacy concerns about non-privacy tools that also process personal information. We conduct a user experiment to compare the level of privacy concern towards privacy tools and nonprivacy tools for text and image content, qualitatively analyze the reason for those privacy concerns, and evaluate which assurances are perceived to reduce that concern. The results show privacy tools are at a disadvantage: participants have a higher level of privacy concern about being surveilled by the privacy tools, and the same level concern about intrusion and secondary use of their personal information compared to non-privacy tools. In addition, the reasons for these concerns and assurances that are perceived to reduce privacy concern are also similar. We discuss what these results mean for the development of privacy tools that process user content.

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Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies

Cited by 5 publications

References 85 publications

The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese

The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese

Privacy enhancing technology adoption and its impact on SMEs’ performance

“All apps do this”: Comparing Privacy Concerns Towards Privacy Tools and Non-Privacy Tools for Social Media Content

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