2022 10th International Conference on Orange Technology (ICOT) 2022
DOI: 10.1109/icot56925.2022.10008154
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Happiness and Fashion Culture of Smart Kidswear from the perspective of Metaverse

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Cited by 4 publications
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“…Top fashion brands like Gucci, Louis Vuitton, Tommy Hilfiger and Dior have already invested in Metaverse to utilize this new market. Dai et al discussed how Metaverse is evolving the sustainability and brand marketing model of smart kids-wear [139]. Metaverse is creating new brand-consumer immersive experiences, building communities, exploring new revenue streams, engaging in new forms of influencer marketing, and ensuring product traceability.…”
Section: H Fashionmentioning
confidence: 99%
“…Top fashion brands like Gucci, Louis Vuitton, Tommy Hilfiger and Dior have already invested in Metaverse to utilize this new market. Dai et al discussed how Metaverse is evolving the sustainability and brand marketing model of smart kids-wear [139]. Metaverse is creating new brand-consumer immersive experiences, building communities, exploring new revenue streams, engaging in new forms of influencer marketing, and ensuring product traceability.…”
Section: H Fashionmentioning
confidence: 99%
“…Además, la tecnología está transformando la forma en que las empresas se conectan con los consumidores, con un énfasis en la experiencia de compra en línea y la personalización. El marketing en redes sociales, el marketing de influencia y el comercio electrónico son aspectos clave de las estrategias actuales, con un enfoque creciente en la interacción digital con los clientes (Dai & Zhao, 2022;Daimiel et al, 2022;Sung et al, 2023).…”
Section: Marco Teóricounclassified