Happy feelings: examining music in the service environment

Kemp, Elyria; Williams, Kim H.; Min, Dong-Jun; Chen, Han

doi:10.1108/ihr-10-2018-0019

Cited by 5 publications

(5 citation statements)

References 48 publications

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“…Exciting music leads to higher emotional arousal in respondents as measured via their skin conductance and heart rate (Zimny & Weidenfeller, 1963). Tourist businesses can use background music to increase emotional arousal and customers' behavioural intentions (Ryu & Jang, 2007) and enhances their experience (Pan, Su, & Chiang, 2008;Jang, Liu, & Namkung, 2011;Kemp, Williams, Min, & Chen, 2019). Music is used in tourism advertisements to influence or change an individual's perceptions of a destination (Pan & Hanusch, 2011).…”

Section: The Effect Of Music On Emotionsmentioning

confidence: 99%

Physiological and self-report methods to the measurement of emotion in tourism

Hadinejad

Moyle

Kralj

et al. 2019

Tourism Recreation Research

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There is strong growth in research on tourist emotion, with a substantial scholarly debate emerging surrounding approaches to measurement. Recently objective physiological methods for measurement of emotion have been applied in the tourism field. However, there are few studies which explore the benefits and limitations of applying physiological and self-report methods to measure emotions. This research aims to compare and contrast physiological and self-report methods to assess emotional responses to tourism marketing stimuli where music was manipulated. This research assessed emotional responses from 37 participants to three tourism advertisements of Iran using four key methods; specifically, FaceReader™, skin conductance, self-report surveys and post hoc interviews. This research found that the light rhythmic music tends to evoke positive emotions and a higher level of emotional arousal in participants than does the traditional Iranian music or a video without music. Physiological and self-report measures of emotional arousal were inconsistent, but both techniques found similar results for assessing the valence of emotions. Thus, results highlight the importance of applying physiological techniques in combination with self-report surveys and post hoc interviews to provide a better and more accurate understanding of emotional experiences.

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Section: The Effect Of Music On Emotionsmentioning

confidence: 99%

Physiological and self-report methods to the measurement of emotion in tourism

Hadinejad

Moyle

Kralj

et al. 2019

Tourism Recreation Research

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“…Andersson et al (2012) found a significant effect for time spent in store, where consumers spent more time during the music condition compared to the no music condition. “Music is integral to adding value to the customer experience” (Kemp et al , 2019). As compared to no music condition, Kemp et al (2019) found that music has a significant impact on the mood of the consumers: better perception towards service quality; better perception of product quality; and a higher intention for patronisation.…”

Section: The Influence Of Music As An Atmospheric Stimulusmentioning

confidence: 99%

“…“Music is integral to adding value to the customer experience” (Kemp et al , 2019). As compared to no music condition, Kemp et al (2019) found that music has a significant impact on the mood of the consumers: better perception towards service quality; better perception of product quality; and a higher intention for patronisation.…”

Section: The Influence Of Music As An Atmospheric Stimulusmentioning

confidence: 99%

“…In the retail music research context, researchers (e.g. Chebat et al , 2001; Dube and Morin, 2001; Garlin and Owen, 2006; Kemp et al , 2019) have examined the role of music in influencing consumers’ attitude towards retail as a brand, towards service quality and towards products to some extent. However, the dearth of research can be clearly seen studying the music aspect of advertising and its significant role in influencing consumers’ A am , A ad , A b PI and brand choice.…”

Section: Ad Music As An Atmospheric Stimulusmentioning

confidence: 99%

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Advertising music: an alternative atmospheric stimulus to retail music

Raja

Anand

Allan

2019

IJRDM

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Purpose Studying the role of advertising music (ad music) in a retail context can be an emergence of new marketing practices. The purpose of this paper is to identify the potential usage and utility of ad music as an atmospheric stimulus in contrast to music (retail music) as an atmospheric stimulus. This paper also aims to provide a model, which depicts how ad music could be an alternative to retail music in retail settings with regard to consumers’ attitudinal influence and its optimistic correlation with related marketing outcomes. Design/methodology/approach The paper reviewed the literature related to the role of retail music as an atmospheric stimulus and studies related to the role of music in the ad. Findings Advertising music as an atmospheric stimulus is more likely to influence consumers’ attitude towards advertising music, towards advertising and towards the advertised brand. Contrary to retail music, advertising music as an atmospheric stimulus may help a consumer for ad recall, ad message/brand information recall, brand recall, brand identification and brand recognition. Consequently, advertising music may always have an advantage over retail music with regard to purchase intent, brand choice and financial return. Practical implications This work may encourage the advertisers for the proper usage of ad music as an atmospheric stimulus that may holistically magnify the saliency of advertising theoretically and practically. Originality/value This study is a novel attempt to conceptualise the potential scope of utilisation of ad music in the retail context.

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“…The study found that things like Ambiance and Service have more impact on a consumer's willingness to pay than the quality of your food. In the context of background music, if the customer loves the restaurant's environment and background music is also engaging him to enjoy the food, he will pay more even with a handsome tip (Kemp et al, 2019).…”

Section: Customer's Emotions and Spend Moneymentioning

confidence: 99%

Effect of Music on Consumer Emotions – An Analysis of Pakistani Restaurant Industry

2021

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Music is used for emotional control purposes and has been helpful in stress management and enhancing general well-being. Music could favourably affect consumers’ perceptions. The subject of this research is to see the connection between the music in Pakistani restaurants, as well as to analyse its impact on customer behaviour, and whether the music in the restaurant makes the customer pay more attention and make them spend more time in a restaurant. This study involved data collection and analysis from 395 Customers in a Pakistan restaurant industry. Smart PLS software was used to analyse the outcomes after data collection, and the conceptual framework was validated using structural equation modelling (SEM) and factor analysis. Based on our findings, background music and customers’ emotions are positively related. Further, results indicate that music is favourably connected to spending more time and money in the restaurant of Pakistan, with the mediation from consumers’ emotions. Background Music may aid in the growth of the Pakistan Restaurant industry since the findings of this study imply that customers will spend more money and time there due to the music. This study also suggests future research subjects on the evolution of the restaurant industry as a result of consumer emotions

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Happy feelings: examining music in the service environment

Cited by 5 publications

References 48 publications

Physiological and self-report methods to the measurement of emotion in tourism

Physiological and self-report methods to the measurement of emotion in tourism

Advertising music: an alternative atmospheric stimulus to retail music

Effect of Music on Consumer Emotions – An Analysis of Pakistani Restaurant Industry

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