2020
DOI: 10.20944/preprints202007.0738.v1
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Happy Hens or Healthy Eggs: A Content Analysis of Supermarket Egg Box Graphics.

Abstract: How a species is represented by marketers of animal-based products both reflects and shapes how consumers think about that animal. By examining the explicit statements, and implicit messages encoded in the imagery on supermarket egg boxes, this paper explores how hens are represented by whole egg retailers. Content analysis reveals two prominent messages purveyed through eggbox graphics, namely those pertaining to hen welfare and human health. The later disenfranchises hens from their products by focusing on t… Show more

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