Radiation is a process common to classical and quantum systems with very different effects in each regime. In a quantum system, the interaction of a bound electron with its own radiation field leads to complex shifts in the energy levels of the electron, with the real part of the shift corresponding to a shift in the energy level and the imaginary part to the width of the energy level. The most celebrated radiative shift is the Lamb shift between the 2 s 1 / 2 and the 2 p 1 / 2 levels of the hydrogen atom. The measurement of this shift in 1947 by Willis Lamb Jr. proved that the prediction by Dirac theory that the energy levels were degenerate was incorrect. Hans Bethe’s calculation of the shift showed how to deal with the divergences plaguing the existing theories and led to the understanding that interactions with the zero-point vacuum field, the lowest energy state of the quantized electromagnetic field, have measurable effects, not just resetting the zero of energy. This understanding led to the development of modern quantum electrodynamics (QED). This historical pedagogic paper explores the history of Bethe’s calculation and its significance. It explores radiative effects in classical and quantum systems from different perspectives, with the emphasis on understanding the fundamental physical phenomena. Illustrations are drawn from systems with central forces, the H atom, and the three-dimensional harmonic oscillator. A first-order QED calculation of the complex radiative shift for a spinless electron is explored using the equations of motion and the m a s s 2 operator, describing the fundamental phenomena involved, and relating the results to Feynman diagrams.