We show that unless NP ⊆ RTIME(2 poly(log n) ), there is no polynomial-time algorithm approximating the Shortest Vector Problem (SVP) on n-dimensional lattices in the p norm (1 ≤ p < ∞) to within a factor of 2 (log n) 1−ε for any ε > 0. This improves the previous best factor of 2 (log n) 1/2−ε under the same complexity assumption due to Khot (J. ACM, 2005). Under the stronger assumption NP RSUBEXP, we obtain a hardness factor of n c/ log log n for some c > 0.Our proof starts with Khot's SVP instances that are hard to approximate to within some constant. To boost the hardness factor we simply apply the standard tensor product of lattices. The main novelty is in the analysis, where we show that the lattices of Khot behave nicely under tensorization. At the heart of the analysis is a certain matrix inequality which was first used in the context of lattices by de Shalit and Parzanchevski (2006).