Harmonizing the Echoes: Linkrafin’s Musical Identity Rooted in Jember Regency’s Local Wisdom

Abstract

The development of the creative industry is growing rapidly in Indonesia in line with technological advancements. This research focuses on the strategies used to enhance the competitiveness of Linkrafin, which is based on the cultural heritage and local wisdom of Jember Regency. This study employs a qualitative approach, utilizing observation, interviews, and documentation methods. Data analysis in this research involves data reduction, data presentation, and conclusion. Using the internal factor evaluation (IFE) and external factor evaluation (EFE) matrices to conduct a SWOT analysis, the researcher concludes that Linkrafin defines creativity as all forms of ideas and concepts (intellectual assets) in a multiplatform creative space that benefits creators and consumers while serving educational, entertainment, social, cultural, and economic functions. All elements within the creative industry, encompassing production processes, distribution, exhibition, appreciation, education, and documentation archives, are included. Linkrafin's progress since 2019 has yielded significant achievements, not only at the regional level but also at the national level.