Harmonizing with machines: A quantitative exploration of ai coverage in german music magazines

Abstract

In the zeitgeist of the 21st century, artificial intelligence (AI) has emerged as a focal point of discussions across various domains, from its applications in everyday life to its implications in creative fields. Music culture and the music industry have not remained untouched. This empirical study examines the portrayal of AI in German music-focused print magazines between 2016 and 2022, a period marked by significant advancements in AI, including its foray into artistic creation. Through a quantitative content analysis of 10,344 articles from prominent music publications, a mere 0.67% were found to engage with the topic of AI. The data reveals a noticeable uptick in such articles from 2019 onward. This study elucidates the multifaceted perceptions and evaluations of AI with the help of framing theory and the technology acceptance model. The findings indicate a predominantly neutral stance, with variations across different magazines. Most magazines treat AI as a noteworthy topic, but not a central one. Thus, only a few articles address technology acceptance or relevant factors pertaining to it. Based on these findings, this article examines the implications for musicians and experts in the music media sector, along with future research approaches.