“…In relation to strategies for managing the tensions, while a paradoxical approach has only recently emerged, research on it needs further investigation and it is still nascent (Ozanne et al, 2016;Somlai, 2022;Van der Byl & Slawinski, 2016), and there is still little research on the specific forms of paradoxical responses to tensions in sustainability (Edwards, 2021;Hahn et al, 2018;Hellemans et al, 2021). Moreover, the recent studies which examine the paradoxical approach in sustainability tension management mainly focused on conceptual development, while empirical work is still in its infancy (Brix-Asala et al, 2021;Hahn et al, 2015Hahn et al, , 2016, particularly lacking investigation in specific contexts (Fontana et al, 2021;Smith & Tracey, 2016).…”