Harnessing Instagram's “platform vernacular” during the COVID‐19 pandemic: A case study of Philbrook Museum of Art
Nan Hu,
Jenny Kidd
Abstract:Researchers have been documenting how museums used social networks during the COVID‐19 global health emergency, however, to date there has been limited assessment of museums' uses of Instagram at that time. This article begins to address that gap with a case study of Philbrook Museum of Art's approach to that platform during the early months of the pandemic. We use a mixed‐method inquiry featuring social media analysis and a series of interviews with staff at the museum to analyze the museum's use of Instagram… Show more
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