Harnessing the persuasive potential of data: The combinatory effects of data visualization and interactive narratives on obesity perceptions and policy attitudes

Oh, Jeeyun; Lim, Hayoung Sally; Copple, Jacob; Chadraba, Emily K.

doi:10.1016/j.tele.2018.05.004

Cited by 13 publications

(14 citation statements)

References 71 publications

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“…Participants reviewing the narrative video were more likely to report feeling attentive, inspired, and proud, and less likely to feel upset. Narrative interventions were also associated with increasing empathy (48), emotional identification (22,49,50), and perspective taking (51,52).…”

Section: Psychological Constructsmentioning

confidence: 96%

Do Personal Stories Make Patient Decision Aids More Effective? An Update from the International Patient Decision Aids Standards

et al. 2021

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Background This article evaluates the evidence for the inclusion of patient narratives in patient decision aids (PtDAs). We define patient narratives as stories, testimonials, or anecdotes that provide illustrative examples of the experiences of others that are relevant to the decision at hand. Method To evaluate the evidence for the effectiveness of narratives in PtDAs, we conducted a narrative scoping review of the literature from January 2013 through June 2019 to identify relevant literature published since the last International Patient Decision Aid Standards (IPDAS) update in 2013. We considered research articles that examined the impact of narratives on relevant outcomes or described relevant theoretical mechanisms. Results The majority of the empirical work on narratives did not measure concepts that are typically found in the PtDA literature (e.g., decisional conflict). Yet, a few themes emerged from our review that can be applied to the PtDA context, including the impact of narratives on relevant outcomes (knowledge, behavior change, and psychological constructs), as well as several theoretical mechanisms about how and why narratives work that can be applied to the PtDA context. Conclusion Based on this evidence update, we suggest that there may be situations when narratives could enhance the effectiveness of PtDAs. The recent theoretical work on narratives has underscored the fact that narratives are a multifaceted construct and should no longer be considered a binary option (include narratives or not). However, the bottom line is that the evidence does not support a recommendation for narratives to be a necessary component of PtDAs.

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Section: Psychological Constructsmentioning

confidence: 96%

Do Personal Stories Make Patient Decision Aids More Effective? An Update from the International Patient Decision Aids Standards

et al. 2021

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“…Lipkus (2007) provided recommendations about selecting and designing graphical displays of visual information, suggesting that communicators (1) select displays for specific tasks, (2) consider the importance of accurate judgments of risk magnitude, (3) be mindful of information processing heuristics related to height/placement of information, (4) use icon arrays that group cases together, and (5) provide contextual information that explains each graph/display presented to people. There are dozens of studies on the effects of particular data visualizations in particular contexts, as well as novel variations like interactive visualizations (e.g., Oh et al, 2018), though fewer studies on infectious diseases or related topics like vaccines. 2 The largest single source of recommendations on what visualizations to use when displaying numeric information to people comes from the Visualizing Health project (http://www.viz health.org/; see University of Michigan Center for Health Communications Research, n.d.).…”

Section: Recommendations For Graphical Visual Contentmentioning

confidence: 99%

Advancing Visual Health Communication Research to Improve Infodemic Response

King

Lazard

2020

Health Communication

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During public health crises like the ongoing novel coronavirus pandemic, there is a need to amplify and improve critical health communication messages. This need is due to pandemics producing infodemic conditions, meaning the public information environment is oversaturated with information of questionable accuracy and utility. The strategic use of visuals can be leveraged to improve the quality of health communication during public health crises and lessen the unintended effects of infodemic conditions. In this essay, we review previous visual communication theorizing and research that provide insights for effective and efficient use of graphical (e.g., data visualizations) and illustrative (e.g., photos, illustrations, and content features) visuals. We also discuss and advocate for more systematic research on visual misinformation and visual narratives, as there are significant gaps in the literature about how people interpret, act on, and engage with these visual content types. More systematic research about these areas of visual health communication research will improve public communication during future public health crises.

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“…Xu and Sunder [ 28 ] also indicated that because interactive data visualization requires a high level of cognitive engagement, users spend less time on highly interactive websites. Interactive narratives, in contrast, facilitate deeper immersion into the story’s characters [ 42 ] and reduce information avoidance [ 10 ].…”

Section: Discussionmentioning

confidence: 99%

“…Although researchers, clinicians and government are developing Web-based interactive tools to provide healthcare information that is specific, acceptable and interactive for among young females [ 10 ]. This study provides both theoretical and practical implications of the Web-interactive interface tools.…”

Section: Discussionmentioning

confidence: 99%

“…With the rapid development of smartphones, multimedia and the internet tools, web-based interactive technology is considered an important user-driven tool through which health scientific information can be understood [ 9 ]. Users can interact with the information by clicking, dragging, and zooming, hence they can get closer to the information almost anytime and anyplace [ 10 ]. Interactive technology enable users to access large amount of information based on their natural perceptual abilities [ 11 ].…”

Section: Introductionmentioning

confidence: 99%

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The use of Web-based interactive technology to promote HPV vaccine uptake among young females: a randomized controlled trial

Wang

Zhang

2021

BMC Women's Health

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Background Currently no study has investigated whether Web-based interactive technology can influence females to adopt healthy behaviors. We investigated how and under what conditions do Web-based interactivity influence vaccination intentions among young females. Methods In this randomized controlled trail, we conduct a 2 (mode of information presentation: narrative vs. data visualization) × 2 (interactivity: interactive information vs. noninteractive information) between-groups design. A total of 180 Chinese female undergraduate students who had never received HPV vaccination were randomly allocated to 4 experimental groups. Each participant was assessed for their information avoidance behavior and vaccination intention. The hypotheses were tested using a moderated mediation model. All analyses were performed using SPSS version 22.0 with probability set at 0.05 alpha level. Results The indirect relationship between interactivity and behavioral intention though information avoidance was moderated by the mode of presentation. Under the narrative condition, interactivity (vs. non-interactivity) decreased information avoidance and increased the intention to receive HPV vaccination (B = -.23, SE = 0.10, P < 0.05). However, under data visualization condition, no significant difference was observed between the effects of interactivity and non-interactivity on intention. Conclusion The findings suggest that when young females experience difficulties in manipulating or understanding HPV-related information, their information-avoidance behavior is likely to increase. Rather than use interactive statistical or graphical information, young females are more likely to be persuaded by interactive narratives.

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Harnessing the persuasive potential of data: The combinatory effects of data visualization and interactive narratives on obesity perceptions and policy attitudes

Cited by 13 publications

References 71 publications

Do Personal Stories Make Patient Decision Aids More Effective? An Update from the International Patient Decision Aids Standards

Do Personal Stories Make Patient Decision Aids More Effective? An Update from the International Patient Decision Aids Standards

Advancing Visual Health Communication Research to Improve Infodemic Response

The use of Web-based interactive technology to promote HPV vaccine uptake among young females: a randomized controlled trial

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