2023
DOI: 10.1146/annurev-earth-031621-114417
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Harnessing the Power of Communication and Behavior Science to Enhance Society's Response to Climate Change

Abstract: A science-based understanding of climate change and potential mitigation and adaptation options can provide decision makers with important guidance in making decisions about how best to respond to the many challenges inherent in climate change. In this review we provide an evidence-based heuristic for guiding efforts to share science-based information about climate change with decision makers and the public at large. Well-informed decision makers are likely to make better decisions, but for a range of reasons,… Show more

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Cited by 23 publications
(13 citation statements)
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“…Communication serves a crucial role in individual behavioral change (Arikan et al ., 2022; Brosch, 2021; Vulturius et al ., 2020). Accordingly, communication campaigns based on the latest research are crucial for informing the general public, engaging with them, raising awareness and ultimately working toward organizational and societal changes that support sustainability (Bayes et al ., 2023; Dash and Dash, 2021; Degeling and Koolen, 2022; Maibach et al ., 2023). Communication is also fundamental for increasing knowledge about new innovations, sustainable solutions and research results that can be implemented in practice.…”
Section: The Critical Importance Of Communication-oriented Research F...mentioning
confidence: 99%
“…Communication serves a crucial role in individual behavioral change (Arikan et al ., 2022; Brosch, 2021; Vulturius et al ., 2020). Accordingly, communication campaigns based on the latest research are crucial for informing the general public, engaging with them, raising awareness and ultimately working toward organizational and societal changes that support sustainability (Bayes et al ., 2023; Dash and Dash, 2021; Degeling and Koolen, 2022; Maibach et al ., 2023). Communication is also fundamental for increasing knowledge about new innovations, sustainable solutions and research results that can be implemented in practice.…”
Section: The Critical Importance Of Communication-oriented Research F...mentioning
confidence: 99%
“…In a recent review, Maibach et al (2023) thoughtfully articulated the rationale, evidence, and strategies for harnessing the power of communication and behavior science to promote climate empowerment and action. They used exemplary initiatives such as the Climate Matters program to demonstrate guiding heuristics.…”
Section: Power Of Storytelling In Popular Entertainment For Social An...mentioning
confidence: 99%
“…Traditionally, science communication training has focused on teaching scientists to broadly relay the nature and implications of their work to a variety of different public groups (Dudo et al., 2021). In addition to scientists talking about their own work, however, it is important to use a wide range of trusted communicators to help people understand the effect that global warming could have on them personally and to inspire them to take action (Maibach et al., 2023). It is most effective to train trusted “in‐group” messengers (Markowitz & Guckian, 2018; Wirth et al., 2014), because trust in the messenger influences how people interpret knowledge (Fiske & Dupree, 2014; Moser, 2010).…”
Section: Introductionmentioning
confidence: 99%