These are times full of promise for eating disorder treatment with the convergence of two powerful influences, treatments that work and the means to reach ever increasing numbers of people who need them with the aid of modern communication technologies. As identified in the comprehensive reviews by Bauer and Moessner 1 and Fairburn and Wilson, 2 interventions are gaining more and more traction across the spectrum of prevention, early intervention and treatment of eating disorders. Enhanced cognitive behavioral therapy for eating disorders is proving particularly versatile in treating the diverse range of eating disorders found in community settings. Further, use of the internet to extend community access to effective interventions, provide tailored feedback to outpatients or individuals at a distance, and support carers of patients, to name but a few examples, have been shown to have positive outcomes. But how can we maximize these opportunities? What are the potential difficulties of these technologies that we may need to understand and negotiate both to make the possibility of widespread dissemination of effective treatments reality and to reduce the needs for treatment? The authors of the previous reviews 1,2 have raised a number of crucial points in relation to these questions. I would like to expand on their observations in two broad areas: first, by considering the importance of extending focus beyond the individual into the population and public policy and public health domains and; second, by greater exploration, understanding, and management of the potentially problematic aspects of internet intervention delivery and the internet environment in relation to eating disorders.
Beyond the IndividualDespite improvements in treatments and means of delivery, Hart et al. 3 have identified that between 67 and 83% of eating disorder cases have unmet need for treatment. Although structural barriers such as cost and geography play a part, fear of stigma and shame play a key role in the low proportion of treatment seeking. Stigmatizing attitudes about eating disorders have been shown to include beliefs that eating disorders are inconsequential and indeed may have advantages, and that people with eating disorders are untrustworthy, vain, attention-seeking, and personally responsible for their disorders and thus not deserving of sympathy or understanding. In addition, people with eating disorders should just ''pull themselves together.'' In this environment, it is not surprising that fear of stigmatization (including by health professionals) and shame have been found to be barriers to treatment seeking. Until these unsupportive community attitudes have been changed, our effective treatments will be under-used.Currently, however, we have little information about how best to achieve this goal. Would increased knowledge about the pressures and complex etiologic pathways involved in the development of eating disorders reduce blaming attitudes or would a deeper understanding of the suffering of people with eating disorders ...