“…Medium sized firms, while less likely to be squeezed out directly, face rising costs as the demand for land, herds and feed go up, and additional investment is required to meet increasing industry standards. Recent evidence suggests that medium sized dairy firms have not increased their market share following the reforms (Rina, 2015) and that firms who survived the shakeout process had to make substantial investments to meet new regulatory requirements, an average of almost US$5 million (Astley, 2014).…”