Has COVID-19 promoted or discouraged a European Public Sphere? Comparative analysis of the Twitter interactions of German, French, Italian and Spanish MEPSs during the pandemic

Navarro, Jorge Tuñón; Carral, Uxía

doi:10.15581/003.34.3.135-151

Cited by 7 publications

(6 citation statements)

References 38 publications

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“…The literature has focused on the communication strategies of various institutions (e.g, Busto-Salinas, 2021;Ferrer-Serrano et al, 2020;Losa-Díaz et al, 2020;Martínez-Cardama & Pacios, 2020;Tuñón-Navarro & Carral-Vilar, 2021) but it is still necessary to deepen the way in which communication has been managed by companies in order to increase their legitimacy and their capacity to establish dialogue and interaction with stakeholders.…”

Section: Discussionmentioning

confidence: 99%

“…Some research has analyzed the communicational styles and perceived emotions of the messages posted by governmental authorities (Losa-Díaz et al, 2020). In this context, recent research has also shown that politicians have not favored dialogue in social networks with groups of interest such as civil society (Tuñón-Navarro & Carral-Vilar, 2021) and that healthcare institutions, such as hospitals, did not have a very active presence in social networks (Busto-Salinas, 2021). Other studies have analyzed the role of universities, proving their growth in Twitter activity and increased interaction with their users (Ferrer-Serrano et al, 2020).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Since the outbreak of the pandemic, the focus has been on how various institutions have communicated. While some studies have focused on the way governments and political powers have communicated (e.g., Losa-Díaz et al, 2020;Tuñón-Navarro & Carral-Vilar, 2021) others have focused on the communication of health care institutions (Busto-Salinas, 2021). There are also studies that have analyzed the management of Rangel-Pérez, C., Monfort, A.…”

Section: Introductionmentioning

confidence: 99%

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Thematic dis/connection of Ibex35 companies to generate dialogue with their stakeholders via Twitter during the pandemic

Rangel

Monfort

Miquel-Segarra

2022

Communication & Society

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Studies of corporate communication and intangible management are especially interested in knowing how to establish a proper dialogue with stakeholders to integrate their concerns into internal management and to be able to have greater corporate legitimacy. The lockdown and the following months of the pandemic allow to know if the firms have succeeded in applying the principles of corporate communication and if there have been new strategies that should be known in future crises. This research wants to know what topics and contents have been communicated by the companies to promote dialogue and to detect if their strategies have influenced their audiences by promoting engagement. To this end, the behavior on Twitter of the 27 IBEX35 companies with verified corporate accounts has been analyzed using statistical methods. The results show that companies have communicated more and have generated more engagement than before the pandemic. It is also observed that they have increased their efforts to publish specific content for each stakeholder group. Finally, the results indicate that the topics most communicated were not the ones that generated the most engagement, which shows that despite the interest in dialoguing with stakeholders, companies are not able to communicate what is of real interest to their audiences. The study presents practical implications and discussions with the previous literature on online communication management and stakeholder dialogue.

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Section: Discussionmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Thematic dis/connection of Ibex35 companies to generate dialogue with their stakeholders via Twitter during the pandemic

Rangel

Monfort

Miquel-Segarra

2022

Communication & Society

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“…On the one hand, this electoral campaign represents a moment of visibility for European politics (Boomgaarden; De-Vreese, 2016; Braun; Schäfer, 2021). On the other, transnational debates at the EU level remain restricted to an elitist minority (Rivas-de-Roca; García-Gordillo, 2020), which is also repeated during the legislature in the work of MEPs, including their management of Covid-19 (Tuñón-Navarro;Carral-Vilar, 2021).…”

Section: Limitations and Possibilities Of The European Public Spherementioning

confidence: 99%

Brussels will pay for everything. The shaping of the European public sphere before NextGenerationEU

Rivas-de-Roca

García-Gordillo

2022

EPI

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The Covid-19 pandemic meant challenges in crisis management for democratic institutions such as the European Union (EU). To achieve an economic and social recovery to the crisis, the EU institutions have promoted the NextGenerationEU (NGEU) program, a massive recovery package for this purpose. This action takes place at a time of strong visibility of Euroscepticism within a global phenomenon of distrust in political authorities. The present work aims to know the shaping of the European Public Sphere when NGEU is launched. First, the evolution of EU support during the pandemic is described, analyzing the possible factors that influence on this variable. On this matter, a secondary analysis of data is applied on different waves of the Eurobarometer (EB 92, 93, 94 and 95). The statistical method is also used to give items that determine the image of the EU. Moreover, the communicative dissemination of this plan is drawing upon semi-structured interviews with some of the professionals who deal with the task. The objective is to provide an overview of how the public sphere made up of citizens and institutions is defined before a moment of symbolic relevance. The results reveal a trend towards greater positivity with the EU after the pandemic. However, among other possible factors, the degree of support depends on the ideological position and, to a lesser extent, on the type of community where the citizens live. EU officials assess this rise of Europeanism as an opportunity, targeting the NGEU communication campaign especially at young people. Resumen La pandemia de Covid-19 trajo consigo enormes retos en la gestión de crisis para entes democráticos como la Unión Europea (UE). Con el fin de lograr una salida económica y social de la crisis, las instituciones comunitarias han promovido el programa NextGenerationEU (NGEU), un fondo de recuperación masivo destinado a ese propósito. Esta acción se produce en un momento de fuerte visibilidad del euroescepticismo, situado dentro de un fenómeno global de desconfianza en las autoridades políticas. El presente trabajo tiene como objetivo conocer la articulación de la esfera pública europea cuando NGEU se puso en marcha. En primer lugar, se describe la evolución del respaldo a la UE durante la pandemia, analizando los posibles factores que intervienen en dicha variable. Para ello se aplica un análisis secundario de datos sobre distintas oleadas del Eurobarómetro (EB 92, 93, 94 y 95). Se emplea además el método estadístico para extraer elementos que determinan la imagen de la UE. Por su parte, se profundiza en la difusión comunicativa de este plan mediante entrevistas semiestructuradas a algunos de los profesionales que se ocupan de dicha tarea. La pretensión es brindar una panorámica de cómo se configura el espacio público que conforman ciudadanos e instituciones ante un momento de relevancia simbólica. Los resultados revelan una tendencia hacia una mayor positividad con la UE tras la pandemia. Sin embargo, entre otros posibles factores, el grado de apoyo depende del posicionamiento ideológico y, en menor medida, del tipo de territorio donde habita el individuo. Los funcionarios comunitarios valoran ese auge del europeísmo como una oportunidad, dirigiendo la campaña de comunicación de NGEU especialmente a los jóvenes.

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“…In this context, although Facebook continues to be the online network with the largest community of registered users on a global scale, Twitter is the preponderant social network by its very nature both for the debate and implementation of communication strategies of political organizations and for scientific studies in the area of Social Sciences in this specific field [ 18 , 19 , 20 ]. Having made the above explicit, this does not imply that we are advocating that one network is better for information dissemination, but rather that we should delve deeper into the fact that each of them is oriented to a different audience and/or demographic group.…”

Section: Introductionmentioning

confidence: 99%

EU Member States’ Institutional Twitter Campaigns on COVID-19 Vaccination: Analyses of Germany, Spain, France and Italy

Navarro

Santofimia

2023

Vaccines

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The development of an effective vaccine against the SARS-CoV-2 coronavirus became the hope for halting the spread of the disease. In recent years, social networks have become important tools for political and strategic communication in the dialogue with citizens. Therefore, the messages emitted through them were important to address vaccine hesitancy and achieve collective immunity. This paper analyses the use of Twitter by politicians and institutions in EU Member States during the first fifty days after the Commission’s marketing authorisation of the first COVID-19 vaccine (21 December 2020 to 8 February 2021). To do so, a triple approach content analysis was carried out (quantitative, qualitative and discursive on feelings) applied to 1913 tweets published by the official profiles of the prime ministers, health ministers, governments and health ministries of Germany, Spain, France and Italy, the four most populous EU countries. The results point out that politicians and institutions gave preference to other issues on their political agenda over vaccine-related issues. Moreover, previous research hypotheses, such as those related to the underutilization of the Twitter tool as a two-way communication channel with citizens, are validated.

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Has COVID-19 promoted or discouraged a European Public Sphere? Comparative analysis of the Twitter interactions of German, French, Italian and Spanish MEPSs during the pandemic

Cited by 7 publications

References 38 publications

Thematic dis/connection of Ibex35 companies to generate dialogue with their stakeholders via Twitter during the pandemic

Thematic dis/connection of Ibex35 companies to generate dialogue with their stakeholders via Twitter during the pandemic

Brussels will pay for everything. The shaping of the European public sphere before NextGenerationEU

EU Member States’ Institutional Twitter Campaigns on COVID-19 Vaccination: Analyses of Germany, Spain, France and Italy

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