“…It is the tone presented to readers' (Ardıç et al, 2013, p. 50). For instance, as illustrated by Ardıç et al (2013), if an actor tone for a sub-issue is negative -for example, an actor thinks that the technical system of the KH proposal has privacy problems, and the media presents this position in a negative manner by implying that this argument is trivial and even wrong -then overall tone is positive. In other words, the message to the reader in this paragraph of news is that the KH proposal does not have any privacy problems.…”