Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement

Xiong, Ying; Cho, Moonhee; Boatwright, Brandon

doi:10.1016/j.pubrev.2018.10.014

Cited by 247 publications

(160 citation statements)

References 79 publications

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“…A key contribution of this study, and a pointer toward potential future research, comes from its focus on challenges and difficulties for hashtag campaigns to make a strong impact. Other studies, such as that of Xiong et al (), have focused on the public relations aspect of #MeToo, and also on its embeddedness in more formalized social movements. Such studies have emphasized how hashtag activism is empowering, and allows for “rapid information exchange and dissemination beyond geographical boundaries,” for forming communities, and for fostering “socio‐political discussion and participation” (Xiong et al, , p. 12).…”

Section: Conclusion: Across Platformsmentioning

confidence: 99%

“…Other studies, such as that of Xiong et al (), have focused on the public relations aspect of #MeToo, and also on its embeddedness in more formalized social movements. Such studies have emphasized how hashtag activism is empowering, and allows for “rapid information exchange and dissemination beyond geographical boundaries,” for forming communities, and for fostering “socio‐political discussion and participation” (Xiong et al, , p. 12). Xiong et al have, similarly to this study, focused on the emergence of movement frames in #MeToo tweets, but then construed their materialization as something seemingly straightforward and unproblematic.…”

Section: Conclusion: Across Platformsmentioning

confidence: 99%

“…Some studies have also been interested in co-occurrence patterns between hashtags, in order to analyze them in intertextual terms (Grundberg & Lindgren, 2014). Previous research on #MeToo has focused on its impact in different industries and sectors (Holroyd-Leduc & Straus, 2018;Jagsi, 2018;Johansson, Johansson, & Andersson, 2018), on its semiotic content, and on its interplay with social movement organizations (Xiong, Cho, & Boatwright, 2019).…”

Section: Social Media Mobilization and #Metoomentioning

confidence: 99%

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Movement Mobilization in the Age of Hashtag Activism: Examining the Challenge of Noise, Hate, and Disengagement in the #MeToo Campaign

Lindgren¹

2019

Policy & Internet

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This article analyses the challenges faced by the #MeToo campaign, during its first weeks of existence on Twitter. These included the challenges of maintaining its frame, and making a consistent impact in a complex and volatile media landscape. This mixed‐methods study draws on a data set of four million tweets accessed through Twitter's public data interface. It addresses the following research questions: To what degree did the #MeToo campaign on Twitter have a clear focus, and was it able to maintain it? How did the tone of the campaign on Twitter change over time, in terms of the positivity or negativity of expressed sentiments? To what extent were tweets simply reiterated, or instead made the subject of customization and active debate? The article finds that #MeToo quickly started to lose its momentum after the initial and explosive impact, with noise, antagonism, and sloganization increasingly weighing down and diluting the campaign. However, a cross‐platform perspective is needed to grasp a full picture of how hashtag activism functions; including the #MeToo campaign.

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Section: Conclusion: Across Platformsmentioning

confidence: 99%

Section: Conclusion: Across Platformsmentioning

confidence: 99%

Section: Social Media Mobilization and #Metoomentioning

confidence: 99%

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Movement Mobilization in the Age of Hashtag Activism: Examining the Challenge of Noise, Hate, and Disengagement in the #MeToo Campaign

Lindgren¹

2019

Policy & Internet

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“…According to Flowers (2019: 2), Twitter is a 'technocultural assemblage whose hashtag functionality allows for the circulation of affect among bodies', which is especially relevant to feminism because it can direct attention towards some affective communities and not others. Moreover, it has been studied how social movement organizations played a crucial role in online mobilization during the #MeToo campaign by using appealing hashtags (Xiong et al, 2019). The use of the hashtag "#feminism" has been critically analysed by Lopez et al (2019: 7), who concluded that it is used to discuss understandings of feminism, describe perceptions, respond to misogyny and express the perceived relevance of feminism as a social movement.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Estudi comparat de les posicions a Twitter dels polítics espanyols sobre el feminisme

Fernández-Rovira¹,

Villegas-Simón²

2019

analisi

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This research analyses feminism-related tweets produced over a period of two months by both a male representative and a female representative of each of the four principal political parties in Spain (PP, PSOE, Ciudadanos and Podemos). Although their behaviour on Twitter is similar, the differences found are more marked by ideology than by gender. A content analysis shows that the parties tend to reinforce their ideological programme on Twitter, which is corroborated as a space for disseminating topics related to feminism, but not as a space for debate. Men tend to publish more than women and on less controversial topics, which allows us to observe the reproduction of patriarchal roles in the net.

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“…Previous studies have already investigated content communication through social media in social movements [35], differences in communication patterns between two different Social Media sites [21], and the role of specific actors within these movements [38]. However, these pieces have so far not been put together.…”

Section: Introductionmentioning

confidence: 99%

The Role of Social Media during Social Movements – Observations from the #metoo Debate on Twitter

Brünker¹,

Wischnewski²,

Mirbabaie³

et al. 2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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In recent years, the development of information communication technologies (ICT) such as social media changed the way people communicate and engage in social movements. While conventional movements were fought in the streets, social media enabled movements to take place online. In this paper, we aim to investigate the role of social media during social movements which evolve online. Specifically, we examined Twitter communication during the #metoo debate. To this end, we applied methods from social network analysis to identify influential users participating during the debate. Conducting a manual content analysis, we classified 200 power users into roles. Likewise, a manual classification of 1,271 tweets found distinct communication categories. The results overall point to different motives: First, the communication was deeply concerned with the issue of sexual harassment, calling for attention and action. Second, we found reason to believe that self-serving and branding intentions drove participation.

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Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement

Cited by 247 publications

References 79 publications

Movement Mobilization in the Age of Hashtag Activism: Examining the Challenge of Noise, Hate, and Disengagement in the #MeToo Campaign

Movement Mobilization in the Age of Hashtag Activism: Examining the Challenge of Noise, Hate, and Disengagement in the #MeToo Campaign

Estudi comparat de les posicions a Twitter dels polítics espanyols sobre el feminisme

The Role of Social Media during Social Movements – Observations from the #metoo Debate on Twitter

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