Hashtags “Begini tanggapan lesti” (“Here’s How Lesti Responded”) in Viral News on Social Media: Discourse Analysis and its Implications in Indonesian Language Learning in Junior High School

Abstract

This study aims to describe the viral forms of hashtags "Begini Tanggapan Lesti" ("Here's How Lesti Responded") on Social Media and implications in Indonesian learning in junior high school. This topic was chosen because there has been no language research that analyzes hashtag discourse, namely "Begini Tanggapan Lesti" on social media. The focus of the research is not only discourse studies on news hashtags that go viral on social media but also the learning process of Indonesian in junior high schools. Methodology: This research uses qualitative descriptive methods, in the form of describing data, interviews, and observations. Data sources were obtained from social media TikTok, Instagram, Youtube and several news platforms. The data collection process by capturing a screen (screenshot) of an image, view and record. Results: The results of this study showed that there were three classifications found, namely: 1) news discourse related to the figure of Lesti shown data to (1), and (2). 2) humorous discourse is shown data to (3), (4), ( 5), and (6). 3) news discourse in the form of clarification from Lesti and Billar is shown data to ( 7), ( 8), ( 9) and ( 10). The subject of this study was Lesti Kejora, a teacher, and a class VIII A student at SMP Negeri 1 Teras. The results of observations and interviews of the Indonesian learning process in junior high schools have been based on social media. Discourse analysis in this study based on its content is classified into four, namely, political discourse, cultural discourse, social discourse and economic discourse. Applications/Originality/Value: As language reviewers, we must also be careful in using distillation, think more critically whether the terms we use can harm someone or not, and this research is also expected to be a reference in the next discourse study.