“…Demographics may play a role in participation in AES, including age and education, although the relative influence of these factors is debateable (Burton, 2014). Succession plans and long‐term strategies (Ingram et al, 2013) as well as access to trusted advice delivered in a personalised way through individuals with long‐term relationships with farmers (Del Corso et al, 2015; Rust et al, 2020b; Sutherland et al, 2013) are further factors that influence AES (Ingram et al, 2013). We also know that access to trusted advice, delivered in a personalised way through individuals with long‐term relationships with farmers, is important for scheme participation (Del Corso et al, 2015; Rust et al, 2020b; Sutherland et al, 2013).…”