“…Air travel has never been so cheap or accessible, with long-haul student travel and family holidays abroad becoming a social norm (Graham, 2006;Mason, 2005). Shaw and Thomas (2006) characterise ours as an era of hyper-mobility where air travel has changed from being an aspiration, to a social norm, to something to which consumers have begun to feel they have a right.…”
Section: Changing Attitudes or Cognitions About Attitudesmentioning
“…Air travel has never been so cheap or accessible, with long-haul student travel and family holidays abroad becoming a social norm (Graham, 2006;Mason, 2005). Shaw and Thomas (2006) characterise ours as an era of hyper-mobility where air travel has changed from being an aspiration, to a social norm, to something to which consumers have begun to feel they have a right.…”
Section: Changing Attitudes or Cognitions About Attitudesmentioning
“…Böhler et al (2006) looks at sustainable holiday travel and finds that income level, the specific household situation (e.g families with children prefer mid-distant journeys, whereas long-haul journeys are more interesting for persons without children, and values (especially 'openness to change') are a driving force for the choice of overseas travel. And Graham (2006) finds that while demand for air transport has become much less certain and stable in recent years, in the long term "it is likely that traditional drivers of demand such as income, cost and time will continue to play an important role in influencing demand" (pp.20).…”
“…Regarding leisure airline traffic, the ability to provide custom-made services to tourists has been shown to be critical. Tourists increasingly expect to experience a personalized and close to their life-style service (Graham 2006). A characteristic example of charter airports is Greece where approximately 80% of the total tourist arrivals every year are accommodated by air transportation.…”
Section: Motivators and Prediction Of Non-scheduled Air-travel Demandmentioning
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