Hazir Gi̇yi̇m Ürünleri̇nde Tüketi̇ci̇leri̇n Demografi̇k Özelli̇kleri̇ İle Renk Algilarinin Değerlendi̇ri̇lmesi̇

Abstract

The ready wear sector is heavily influenced by consumers' purchasing behavior with the continuous changing consumer profile. Because of this, businesses should closely monitor consumer preferences. In fact, the perceptual differences in the consumers' minds; sometimes it can be a shape or even a color. The purpose of this study is to examine the effect of colors on consumer purchases of ready wear products. Survey technique was used in the study. The research population consists of consumers living in Düzce province. The sample size is 400 in this study where the easily sampling method is used. In the study using SPSS package program; frequency, ANOVA, Independent Sample T-test and factor analysis were conducted. Five dimensions emerged as a result of the factor analysis. These dimensions; Personality Structure, Casuality, Culture, Social Environment and Psychological Situation. Significant differences were also found according to the Independent Sample T-test and ANOVA test results. In addition, according to the results of factor analysis, the average personality and culture dimensions are higher. In the light of these results, it is understood that consumers pay more attention to these factors. In similar studies to be done later, the effects of colors on consumer purchases of ready wear with different dimensions can be investigated.

Statistical Process Control Methods for Determining Defects of Denim Washing Process: A Textile Case From Turkey

“…Denim garments are produced from denim fabrics, which is one of the oldest fabric types in the world and can always remain young as a result of years of intensive product development activities. In readymade clothing, especially in types of denim, one color can be used, and contrasting colors, shades of the same color, and neighboring colors can be preferred [2]. The denim products which can be worn after the garments are delivered either to the customer in a dry state (without washing) or according to the fashion demands, or subjected to various washing processes that were applied in the 1970s and which create a distinct fashion today.…”