This study explores the application of reflective subjectivity, underpinned by autoethnography, in audiovisual nonfiction storytelling as a tool for empowering media creators in the Global South to challenge Western-centric views and decolonize storytelling. Amid a predominantly Western-centric media production and theorizing, this research identifies a gap in understanding how Global South media makers can effectively employ reflective subjectivity to address power dynamics and encourage cultural sensitivity. The primary objective is to identify innovative strategies and best practices that can facilitate the incorporation of these methods into their work through filmic forms that have been termed as, for instance, essay film, autobiographical documentary, or first-person documentary. Utilizing a comprehensive review of relevant literature and indepth analysis of two case studies involving Global South filmmakers who have integrated reflective subjectivity and autoethnographic practices in storytelling forms the core of the methodology. The findings reveal a number of effective strategies for challenging dominant perspectives and promoting diversity in media representation. The study concludes with recommendations for future research and practices, emphasizing the value of reflective subjectivity as a catalyst for more inclusive and equitable media representation of and in the Global South.