“…For Korean traditional culture-specific variables, we incorporated modesty, fatalism and preventive health orientation into our educational components considering the traditional Korean cultural norms/virtues of men and women (gender role), fatalistic view of life events (fatalism) and health illness concept (preventive health orientation) that may influence FOBT completion regardless of their birthplace (U.S. or Korea) due to ethnic homogeneity (Lee et al, 2000;Shin et al, 2000;Im and Lipson, 1997;Kendall, 1988;Yu and Phillips, 1983;Kim and Hum, 1988;Park and Cho, 1995;Park, 1987;Sohn and Harada, 2005). Among Koreans, each gender has a distinct status and role within society: A man should be the head of the household, provider and ruler, as authority rests only with the men to preserve the familial institution (Park and Cho, 1995).…”