“…On the other hand, since brand-loyal consumers show the behavior of sticking to a particular brand's preference even if a situational factor inducing brand conversion occurs [52,57], it is assumed that their perception on safety value of green-grade cosmetics is relatively low. Ghazali et al (2017) stated that the consumer perceived values, such as health, safety, hedonic, and environmental values are related to the intention to repurchase organic cosmetics [13]. Scandals regarding product safety have played an important role in driving up cosmetic consumers' self-safety checking for every ingredient in cosmetic formulations through mobile apps such as Hwahae [79]; e.g., in 2016 the incident of the humidifier disinfectant incident in South Korea caused death and illness in many children [8].…”
Section: Perceived Valuesmentioning
confidence: 99%
“…In line with this context, there are numerous studies on the safety of cosmetics. In other words, studies allied with the risks and regulations of trace harmful chemicals [16,20,21,23] and the association between organic/natural ingredients and the safety of cosmetics [24] (some of them argue that organic and natural cosmetics lead to positive effect on consumers' purchase intentions [12,13,25] but on the other hand, contrary to general belief, there are many reports that natural cosmetic ingredients are not free from toxicity [26,27]) are visible. However, researches based on consumers' perception of quality and their trust in accessible information of safety data to them actually and their purchase intentions related to the safety of cosmetics of consumers are rare.…”
Section: Introductionmentioning
confidence: 99%
“…They are also known as "smarsumer," a combination word of smart and consumer, who purchases the consumer goods after confirming the ingredients and raw materials of the product [10]. The emphasis of research about human safety of synthetic chemicals outweigh natural ingredients [11][12][13], while natural materials are still of toxicological concerns [14][15][16]. Through a simple Internet search or Mintel GNPD data [17], the number of ingredients in the cosmetics marketed is usually over 20.…”
In 2016, the safety issues of humidifier disinfectants and some other safety incidents in personal cares caused chemical phobia syndrome in the Korean society. This series of events has created a trend for cosmetic consumers to undermine brand confidence and to self-check the safety of commercial cosmetic formulations through mobile apps. The purpose of this study is to examine the influence of trust in domain specific information on the safety rating of cosmetic ingredients on the perceived value and the purchase intention of the cosmetics. The results of structural equation modeling showed that involvement of skin safety (ISS) had a positive effect on trust in domain specific information on safety (TDSI) and brand loyalty (BL). TDSI showed a positive effect on the perceived safety value (PFV) and the perceived social value (PSV), and BL had a positive effect on the PSV. ISS, TDSI, and PSV had a positive effect on the purchase intention (PI) of green-grade cosmetics (GGC). As hypothesized, BL had an adverse effect on PI of GGC. Given the results, utilizing the signal of the domain specific information may be recommended to new entrants to the cosmetic business or manufacturers with relatively weak brand power.
“…On the other hand, since brand-loyal consumers show the behavior of sticking to a particular brand's preference even if a situational factor inducing brand conversion occurs [52,57], it is assumed that their perception on safety value of green-grade cosmetics is relatively low. Ghazali et al (2017) stated that the consumer perceived values, such as health, safety, hedonic, and environmental values are related to the intention to repurchase organic cosmetics [13]. Scandals regarding product safety have played an important role in driving up cosmetic consumers' self-safety checking for every ingredient in cosmetic formulations through mobile apps such as Hwahae [79]; e.g., in 2016 the incident of the humidifier disinfectant incident in South Korea caused death and illness in many children [8].…”
Section: Perceived Valuesmentioning
confidence: 99%
“…In line with this context, there are numerous studies on the safety of cosmetics. In other words, studies allied with the risks and regulations of trace harmful chemicals [16,20,21,23] and the association between organic/natural ingredients and the safety of cosmetics [24] (some of them argue that organic and natural cosmetics lead to positive effect on consumers' purchase intentions [12,13,25] but on the other hand, contrary to general belief, there are many reports that natural cosmetic ingredients are not free from toxicity [26,27]) are visible. However, researches based on consumers' perception of quality and their trust in accessible information of safety data to them actually and their purchase intentions related to the safety of cosmetics of consumers are rare.…”
Section: Introductionmentioning
confidence: 99%
“…They are also known as "smarsumer," a combination word of smart and consumer, who purchases the consumer goods after confirming the ingredients and raw materials of the product [10]. The emphasis of research about human safety of synthetic chemicals outweigh natural ingredients [11][12][13], while natural materials are still of toxicological concerns [14][15][16]. Through a simple Internet search or Mintel GNPD data [17], the number of ingredients in the cosmetics marketed is usually over 20.…”
In 2016, the safety issues of humidifier disinfectants and some other safety incidents in personal cares caused chemical phobia syndrome in the Korean society. This series of events has created a trend for cosmetic consumers to undermine brand confidence and to self-check the safety of commercial cosmetic formulations through mobile apps. The purpose of this study is to examine the influence of trust in domain specific information on the safety rating of cosmetic ingredients on the perceived value and the purchase intention of the cosmetics. The results of structural equation modeling showed that involvement of skin safety (ISS) had a positive effect on trust in domain specific information on safety (TDSI) and brand loyalty (BL). TDSI showed a positive effect on the perceived safety value (PFV) and the perceived social value (PSV), and BL had a positive effect on the PSV. ISS, TDSI, and PSV had a positive effect on the purchase intention (PI) of green-grade cosmetics (GGC). As hypothesized, BL had an adverse effect on PI of GGC. Given the results, utilizing the signal of the domain specific information may be recommended to new entrants to the cosmetic business or manufacturers with relatively weak brand power.
“…In this paper, green purchase intention refers to an individual's tendency or willingness to purchase green products rather than non‐green products in the future. Past research suggests that a positive relationship exists between attitudes and purchase intentions in different contexts (Chan, ; Ghazali et al, ; Mostafa, ; Nair & Little, ; Paul et al, ; Sparks & Shepherd, ). Whilst looking at current research on purchase behaviour of organic food, Rana and Paul () found that attitudes were the most important predictors of intention to purchase organic food; thus we have hypothesised that it would hold in this context as well: H9 .…”
Section: Green Purchase Attitudes and Green Purchase Intentionsmentioning
confidence: 99%
“…In this paper, green purchase intention refers to an individual's tendency or willingness to purchase green products rather than nongreen products in the future. Past research suggests that a positive relationship exists between attitudes and purchase intentions in different contexts (Chan, 2001;Ghazali et al, 2017;Mostafa, 2007a;Nair & Little, 2016;Paul et al, 2016;Sparks & Shepherd, 1992).…”
Section: G Reen Purcha S E At Titude S and G Reen Purcha S E Intentmentioning
Green purchase behaviour is an increasingly important topic, gaining much attention. A review of current literature reveals that the relationship between green attitudes and green purchase behaviour is contentious because consumers’ attitudes do not necessarily translate into green purchase behaviour. This paper examines the relationships between religious values, green habit, and green purchase behaviours via a holistic approach based on the Theory of Reasoned Action and Homer and Kahle's (1988) cognitive hierarchy model. Data were collected from 504 Muslim consumers in two Southeast Asian countries, namely, Indonesia and Malaysia. Partial least squares (PLS), a variance‐based structural equation–modelling technique, was selected to test the research model and hypotheses. The term “religious values” is conceptualised in this paper as a multidimensional construct with reflective first‐order and formative second‐order items. Previous studies have ignored the quest orientation, which refers to constant questioning and doubting as a way of being religious. The results demonstrate that religious values have a positive impact on natural environmental orientation, environmental concerns, green purchase attitudes, and green purchase intentions. Green habit and green purchase intentions were also found to positively affect green purchase behaviours. This study also highlights the important role of habit, namely, a stronger impact on green behaviour than intentions. Green habit was also found to moderate the relationship between green attitudes and green intentions. The study has practical implications for green marketers, green policy makers, and green consumers, as well as directions for future research.
Natural cosmetics offer the opportunity to reduce the environmental burden caused by the consumption of cosmetic products. This qualitative study analyzes the local range of natural cosmetics and related consumer perceptions and assessments in two case cities in Germany by applying a mixed‐method approach of store checks and the photovoice method. Results of the study show that there is only a limited match of the actual range and consumer perception for some types of retail businesses and a mismatch for product categories. Additionally, participants showed little awareness of the most common natural cosmetic certifications. Consumer assessments about the range of natural cosmetics were influenced by factors such as the arrangement of products in the shops and consumers' experience and knowledge about natural cosmetic brands. Retailers can use the study results in arranging natural cosmetics accordingly; companies can use it to emphasize branding, and policy‐makers can increase consumer knowledge about natural cosmetics.
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