Health disparities and advertising content of women's magazines: a cross-sectional study

Duerksen, Susan; Mikail, Amy; Tom, Laura S.; Patton, Annie; Lopez, Janina; Amador, Xavier; Vargas, Reynaldo; Victorio, Maria; Kustin, Brenda; Sadler, Georgia Robins

doi:10.1186/1471-2458-5-85

Cited by 67 publications

(38 citation statements)

References 39 publications

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“…From a clinical perspective, lack of knowledge about health disparities might contribute to the underutilization of interventions for smoking in this population. Although the media is a primary channel for public health messages, previous research has concluded that media-based health promotion efforts are lacking among outlets that target African Americans (Duerksen et al, 2005). Our sample of smokers was surprised to learn of smoking-related health disparities, yet indicated that they benefited from learning of how the consequences of smoking differentially affect African Americans.…”

Section: Discussionmentioning

confidence: 62%

Health disparities and culturally specific treatment: Perspectives and expectancies of African American smokers

et al. 2007

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Researchers suggest that culturally specific (CS) interventions are important in addressing smoking-related health disparities. Yet, little research has examined the perspectives of African American smokers regarding these efforts. This qualitative study sought to gain insight into perceptions related to (a) the smoking prevalence among African Americans, (b) smoking-related health disparities, (c) expectancies for CS interventions, (d) methods of recruiting research participants, and (e) key intervention components. Six focus groups were conducted with 41 African American smokers (aged 21-64) at a community health center. Content analyses revealed several themes, including the perception that smoking is normative among African Americans, limited knowledge of racial health disparities, mixed perceptions regarding race as a risk factor for illness, and mixed expectancies for the efficacy of CS interventions. In conclusion, individual differences, such as smoking norms, knowledge of health disparities, and intervention expectations may influence receptivity to CS

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Section: Discussionmentioning

confidence: 62%

Health disparities and culturally specific treatment: Perspectives and expectancies of African American smokers

et al. 2007

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“…Commonly, the disparities in health status associated with ethnic group membership are preceded by ethnic differences in health information (Duerksen et al 2005). Consistent with the health belief model (Becker 1974) and diffusion theory (Rogers 2003), messages in media can stimulate attention or offer cues to action that either promote or inhibit health behaviours.…”

Section: Background: Ethnicity and Disparities In Prenatal Care Utilimentioning

confidence: 81%

Ethnicity, education attainment, media exposure, and prenatal care in Vietnam

Trinh

Korinek

2016

Ethnicity & Health

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“…Although a few studies have documented the impact of messages in the media with women, 8,20 this is the first published study to examine messages in the media specifically about infant sleep environment. We found that, 16 years after the initial AAP recommendations to place infants in a nonprone position, 11 more than one third of pictures of sleeping infants in magazines geared toward childbearing women demonstrated infants in an inappropriate sleep position and two thirds of pictures of the infant sleep environment were not consistent with AAP recommendations.…”

Section: Discussionmentioning

confidence: 99%

“…6 Advertisements and other messages in the media can influence individuals' perceptions of personal risk and strategies to reduce risk. 8 For example, coverage in the media increases mammogram use for women who do not have regular contact with or access to a physician. 9 The rate of sudden infant death syndrome (SIDS) decreased from 1.2 deaths per 1000 live births in 1992, 10 when the American Academy of Pediatrics (AAP) first published guidelines regarding infant sleep position, 11 to 0.57 deaths per 1000 live births in 2001.…”

mentioning

confidence: 99%

Infant Sleep Environments Depicted in Magazines Targeted to Women of Childbearing Age

2009

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WHAT'S KNOWN ON THIS SUBJECT:Exposures in media may play a large role in affecting individual behaviors. Messages in media were much more likely to result in changes in infant sleep position than were health professional recommendations when the initial AAP recommendations were released. WHAT THIS STUDY ADDS:Messages in print media demonstrating infants in inappropriate sleep positions or unsafe sleep environments may create confusion and misinformation about infant sleep safety and may lead inadvertently to unsafe practices. abstract OBJECTIVE:The goal was to evaluate pictures in magazines widely read by women of childbearing age, for adherence to American Academy of Pediatrics (AAP) guidelines for safe infant sleep practices. METHODS:Magazines were included in this study if they had an average female readership of Ͼ5 million, circulation of Ͼ900 000, and median age of female readers of 20 to 40 years. Twenty magazines met these criteria. An additional 8 magazines targeted toward expectant parents and parents of young children were included, for a total of 28 magazines. Pictures of infant sleep environments and sleeping infants in articles and advertisements in issues of these 28 magazines were analyzed for adherence to AAP guidelines for decreasing the risk of sudden infant death syndrome. RESULTS:A total of 391 unique pictures from 34 magazine issues were included in the analysis. Only 57 pictures (64%) portraying sleeping infants not being held by an adult portrayed the infants in the supine position, and 14.8% of sleeping infants were portrayed as sleeping with another person. Only 36 pictures (36.4%) of infant sleep environments portrayed a safe sleep environment, as recommended by the AAP. CONCLUSIONS:More than one third of pictures of sleeping infants in magazines geared toward childbearing women demonstrated infants in an inappropriate sleep position, and two thirds of pictures of infant sleep environments were not consistent with AAP recommendations. Messages in the media that are inconsistent with health care messages create confusion and misinformation about infant sleep safety and may lead inadvertently to unsafe practices. Pediatrics 2009;124: e416-e422

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Health disparities and advertising content of women's magazines: a cross-sectional study

Cited by 67 publications

References 39 publications

Health disparities and culturally specific treatment: Perspectives and expectancies of African American smokers

Health disparities and culturally specific treatment: Perspectives and expectancies of African American smokers

Ethnicity, education attainment, media exposure, and prenatal care in Vietnam

Infant Sleep Environments Depicted in Magazines Targeted to Women of Childbearing Age

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